10 common mistakes in UX/UI and how to avoid them

Learn the 10 most common mistakes in eCommerce UX/UI and how to avoid them. Improve the user experience with advice from Tidycode experts.

Confusing navigation

Unintuitive navigation is one of the main reasons users abandon a site. A complicated menu or poorly organized categories can make even the most motivated customer lose interest.

How to avoid it:
Design simple and logical navigation. Use clear labels and organize categories so that each product is easily accessible. Technologies such as Vue Storefront allow you to implement smooth navigations that are perfect for the mobile experience.

Slow loading times

In eCommerce, speed is everything. If your site takes more than three seconds to load, 53% of users will abandon it.

How to avoid it:
Optimize images, use a content delivery network (CDN), and evaluate scalable cloud solutions such as AWS. Lightweight design and deferred loading of content are other good practices to improve performance.

Inconspicuous Call-to-Action (CTA)

CTAs should guide users in their decisions, but if they are difficult to notice or do not convey urgency, you will miss out on conversion opportunities.

How to avoid it:
Design buttons that are clear, visible and eye-catching. Use contrasting colors and direct messages, such as “Add to cart” or “Learn more.” Place CTAs at strategic points in the user journey.

Complicated checkout

A lengthy or confusing checkout process is a major cause of abandoned carts.

How to avoid it:
Make checkout short and intuitive, avoiding unnecessary steps. Offer the ability to shop as a guest and integrate popular and local payment methods. Shopify Plus, for example, offers advanced features for streamlined checkout.

Not mobile-friendly design

With more than 70% of online purchases made from mobile devices, a not responsive design can cost you dearly.

How to avoid it:
Design your eCommerce with mobile devices in mind first (mobile-first approach). Use frameworks such as Vue Storefront to create smooth, high-performing experiences on every device.

Unclear product information

Vague or incomplete descriptions, low-quality images, or the absence of reviews can undermine customer confidence.

How to avoid it:
Invest in professional and detailed images. Provide comprehensive descriptions that highlight product benefits and add reviews to reassure users. PIM solutions such as Pimcore can help you better manage catalog content.

Intrusive pop-ups

Pop-ups can be useful for collecting sign-ups or promoting offers, but if too invasive, they risk annoying users.

How to avoid it:
Use pop-ups in moderation and make sure they are easy to close. Offer relevant content and offer it at the right time, such as after a few minutes of browsing.

Lack of visual feedback

When a user interacts with your site, they should receive visual feedback that confirms the action, such as clicking a button or adding a product to a shopping cart.

How to avoid it:
Add light animations or confirmation messages for each important action. These details improve the user experience and reduce confusion.

Absence of regular testing

Even the most polished design can become outdated or ineffective over time. Ignoring regular testing and updates can undermine your eCommerce‘s performance.

How to avoid it:
Run regular A/B tests and analyze user behavior data. Tools like Hotjar can help you identify friction points and opportunities for improvement.