{"id":9757,"date":"2025-06-23T17:10:26","date_gmt":"2025-06-23T15:10:26","guid":{"rendered":"https:\/\/www.tidycode.it\/?p=9757"},"modified":"2025-06-23T17:10:26","modified_gmt":"2025-06-23T15:10:26","slug":"strategie-marketing-b2b-digitale","status":"publish","type":"post","link":"https:\/\/www.tidycode.it\/en\/strategie-marketing-b2b-digitale","title":{"rendered":"Strategie di marketing B2B: come innovare nel digitale"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h1 style=\"font-size:clamp(41.23px, 2.577rem + ((1vw - 3.2px) * 3.83), 78px);font-style:normal;font-weight:500;\" class=\"has-link-color wp-elements-f8fe21347b6bd5ca15522d302751be15 wp-block-post-title has-text-color has-custom-black-color\">Strategie di marketing B2B: come innovare nel digitale<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"w-75\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 1.15), 30px);font-style:normal;font-weight:500;letter-spacing:0.5px\">Scopri le migliori strategie B2B per il marketing digitale. Dall\u2019ABM alla SEO, come aumentare lead e conversioni nello sviluppo eCommerce.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-wpzoom-blocks-social-icons is-style-with-canvas-round\" style=\"--wpz-social-icons-block-item-font-size:18px;--wpz-social-icons-block-item-padding-horizontal:6px;--wpz-social-icons-block-item-padding-vertical:6px;--wpz-social-icons-block-item-margin-horizontal:5px;--wpz-social-icons-block-item-margin-vertical:5px;--wpz-social-icons-block-item-border-radius:50px;--wpz-social-icons-block-label-font-size:16px;--wpz-social-icons-block-label-color:#2e3131;--wpz-social-icons-block-label-color-hover:#2e3131;--wpz-social-icons-alignment:flex-start\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.tidycode.it\/hyva-un-semplice-tema-magento-2\" class=\"social-icon-link\" target=\"_blank\" rel=\"noopener\" title=\"Facebook\" style=\"--wpz-social-icons-block-item-color:#2E3131;--wpz-social-icons-block-item-color-hover:#2E3131\"><span class=\"social-icon socicon socicon-facebook\"><\/span><\/a><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.tidycode.it\/hyva-un-semplice-tema-magento-2\" class=\"social-icon-link\" target=\"_blank\" rel=\"noopener\" title=\"Linkedin\" style=\"--wpz-social-icons-block-item-color:#2E3131;--wpz-social-icons-block-item-color-hover:#2E3131\"><span class=\"social-icon socicon socicon-linkedin\"><\/span><\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:0;padding-top:0\">\n<div class=\"wp-block-custom-animated-image animated-image-block\"><img decoding=\"async\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/06\/Strategie-di-marketing-B2B-come-innovare-nel-digitale.png\" alt=\"Strategie di marketing B2B: come innovare nel digitale\" class=\"animated-img\"\/><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Nel mondo B2B, le dinamiche di <a href=\"https:\/\/www.tidycode.it\/consulenza-marketing\">marketing <\/a>stanno cambiando rapidamente. Non si tratta pi\u00f9 soltanto di acquisire contatti, ma di costruire <strong>relazioni strategiche<\/strong> e generare valore lungo l\u2019intero percorso d\u2019acquisto. La digitalizzazione ha abbattuto i confini tradizionali tra vendite e <a href=\"https:\/\/www.tidycode.it\/consulenza-marketing\">marketing<\/a>, rendendo cruciale una strategia integrata e data-driven. <\/p>\n\n\n\n<p>In questo scenario, le aziende che operano nello <strong><a href=\"https:\/\/www.tidycode.it\/sviluppo-ecommerce-b2c-e-b2b\">sviluppo eCommerce<\/a><\/strong> devono aggiornare le proprie tattiche, adottando strumenti digitali avanzati per migliorare la lead generation, l\u2019analisi e la personalizzazione.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/06\/Immagini-articolo-4.png\" alt=\"Strategie di marketing B2B: come innovare nel digitale\" class=\"wp-image-9767\" style=\"border-radius:32px\" srcset=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/06\/Immagini-articolo-4.png 1080w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/06\/Immagini-articolo-4-240x300.png 240w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/06\/Immagini-articolo-4-819x1024.png 819w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/06\/Immagini-articolo-4-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Google SGE e eCommerce: come ottimizzare il tuo sito<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-il-marketing-b2b-non-e-piu-solo-razionale\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Il marketing B2B non \u00e8 pi\u00f9 solo razionale<\/mark><\/h3>\n\n\n\n<p>Per anni si \u00e8 detto che il B2B \u00e8 un settore guidato esclusivamente dalla razionalit\u00e0: decisioni prese in base a ROI, specifiche tecniche e modelli di costo-beneficio. Oggi, questa visione \u00e8 superata. Anche nel B2B entrano in gioco emozioni, esperienze digitali coinvolgenti e storytelling. I buyer aziendali si aspettano la stessa qualit\u00e0 di navigazione e interazione che trovano nel B2C.<\/p>\n\n\n\n<p>Questo comporta la necessit\u00e0 di adottare un approccio <strong>human-centered<\/strong>. Esperienze personalizzate, contenuti utili e una comunicazione visiva curata diventano fondamentali.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-l-account-based-marketing-abm-precisione-e-personalizzazione\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">L\u2019Account-Based Marketing (ABM): precisione e personalizzazione<\/mark><\/h3>\n\n\n\n<p>L\u2019ABM \u00e8 tra le strategie pi\u00f9 efficaci nel B2B digitale. Consiste nell\u2019identificare un numero ristretto ma ad alto valore di account target, costruendo per ognuno un\u2019esperienza di <a href=\"https:\/\/www.tidycode.it\/consulenza-marketing\">marketing <\/a>personalizzata. \u00c8 ideale per settori dove il ciclo di vendita \u00e8 lungo e coinvolge pi\u00f9 stakeholder, come quello dei servizi digitali e dello <a href=\"https:\/\/www.tidycode.it\/sviluppo-ecommerce-b2c-e-b2b\">sviluppo eCommerce<\/a>.<\/p>\n\n\n\n<p>Per attivare una strategia ABM servono:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sistemi di <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">CRM avanzati<\/a> (come <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\"><strong>vtenext<\/strong> <\/a>o Salesforce)<\/li>\n\n\n\n<li>Segmentazione dei dati attraverso CDP (Customer Data Platform)<\/li>\n\n\n\n<li>Contenuti dinamici personalizzati per azienda, ruolo, settore<\/li>\n\n\n\n<li>Integrazione con tool pubblicitari e di automazione<\/li>\n<\/ul>\n\n\n\n<p>In Tidycode supportiamo progetti ABM grazie all\u2019uso di stack headless CMS, dashboard personalizzate con <strong>Looker Studio<\/strong>, e tracciamenti multicanale via <strong>Google Tag Manager<\/strong> e <strong>GA4<\/strong>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-seo-b2b-non-solo-keyword-ma-search-intent\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">SEO B2B: non solo keyword, ma search intent<\/mark><\/h3>\n\n\n\n<p>Una delle sfide principali nel B2B \u00e8 <strong>intercettare le giuste intenzioni di ricerca<\/strong>. Chi cerca \u201cpiattaforma <a href=\"https:\/\/www.tidycode.it\/sviluppo-ecommerce-b2c-e-b2b\">eCommerce<\/a> headless\u201d o \u201cintegrazione PIM DAM\u201d ha gi\u00e0 un\u2019idea chiara dei propri bisogni. In questo caso la SEO deve rispondere con contenuti tecnici, autorevoli e ottimizzati anche semanticamente.<\/p>\n\n\n\n<p>Le migliori pratiche <a href=\"https:\/\/www.tidycode.it\/consulenza-search-engine-optimization-seo\">SEO <\/a>nel B2B:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilizzo di cluster tematici (pillar e topic content)<\/li>\n\n\n\n<li>Integrazione di contenuti multimediali (PDF, case study, video)<\/li>\n\n\n\n<li>Schema markup per FAQ, HowTo e recensioni<\/li>\n\n\n\n<li>Pagine prodotto o servizio con tag SEO avanzati<\/li>\n<\/ul>\n\n\n\n<p>Attraverso strumenti come <strong>Ahrefs<\/strong>, <strong>Semrush<\/strong> e <strong>Search Console<\/strong>, aiutiamo i nostri clienti ad aumentare la visibilit\u00e0 organica e intercettare lead qualificati.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-inbound-marketing-e-contenuti-creare-valore-prima-della-vendita\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Inbound marketing e contenuti: creare valore prima della vendita<\/mark><\/h3>\n\n\n\n<p>Nel <a href=\"https:\/\/www.tidycode.it\/consulenza-search-engine-optimization-seo\">marketing B2B<\/a>, i contenuti non servono solo a \u201criempire il blog\u201d. Sono leve fondamentali per:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Educare il mercato<\/li>\n\n\n\n<li>Aumentare l\u2019autorevolezza<\/li>\n\n\n\n<li>Ridurre il ciclo di vendita<\/li>\n\n\n\n<li>Migliorare il posizionamento <a href=\"https:\/\/www.tidycode.it\/consulenza-search-engine-optimization-seo\">SEO<\/a><\/li>\n<\/ul>\n\n\n\n<p>Esempi di contenuti efficaci:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>White paper su tecnologie emergenti (es. Pimcore per data management)<\/li>\n\n\n\n<li>Webinar tecnici con demo live<\/li>\n\n\n\n<li>Guide pratiche su <a href=\"https:\/\/www.tidycode.it\/sviluppo-ecommerce-b2c-e-b2b\">sviluppo eCommerce<\/a> headless<\/li>\n<\/ul>\n\n\n\n<p>Attraverso CMS flessibili come <strong>Next.js + Sanity<\/strong>, aiutiamo le aziende a creare e distribuire contenuti su misura, integrati con CRM e sistemi di automazione.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-automazione-e-lead-nurturing-il-cuore-pulsante-della-conversione\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Automazione e lead nurturing: il cuore pulsante della conversione<\/mark><\/h3>\n\n\n\n<p>Una volta acquisito un lead, la sfida \u00e8 mantenerlo attivo e portarlo alla conversione. Le strategie di <strong>lead nurturing<\/strong> usano l\u2019automazione per coltivare la relazione nel tempo.<\/p>\n\n\n\n<p>Tool essenziali:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email drip campaigns personalizzate<\/li>\n\n\n\n<li>Workflow automatizzati per qualificare i lead (MQL \u2192 SQL)<\/li>\n\n\n\n<li>Integrazione con dati comportamentali (es. pagine visitate, click, download)<\/li>\n<\/ul>\n\n\n\n<p>Lavoriamo con sistemi come <strong>Brevo<\/strong>, <strong>Mailchimp<\/strong> e <strong>ActiveCampaign<\/strong>, integrati tramite API con siti custom o piattaforme <a href=\"https:\/\/www.tidycode.it\/sviluppo-ecommerce-b2c-e-b2b\">eCommerce<\/a>, per costruire funnel di conversione completi.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-il-ruolo-dei-dati-analisi-predittiva-e-dashboard-su-misura\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Il ruolo dei dati: analisi predittiva e dashboard su misura<\/mark><\/h3>\n\n\n\n<p>Nel B2B moderno, i dati non servono solo per \u201cfare report\u201d, ma per <strong>prendere decisioni in tempo reale<\/strong>. La <a href=\"https:\/\/www.tidycode.it\/consulenza-marketing\">marketing <\/a>intelligence, unita all\u2019analisi predittiva, consente di:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Valutare il ROI per canale o segmento<\/li>\n\n\n\n<li>Individuare pattern ricorrenti nelle conversioni<\/li>\n\n\n\n<li>Ottimizzare il budget<\/li>\n<\/ul>\n\n\n\n<p>Utilizziamo strumenti come <strong>Looker Studio<\/strong>, <strong>BigQuery<\/strong> e <strong>GA4<\/strong> per creare dashboard interattive che integrano dati da CRM, piattaforme pubblicitarie e CMS.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/06\/Immagini-articolo-5.png\" alt=\"Strategie di marketing B2B: come innovare nel digitale\" class=\"wp-image-9769\" style=\"border-radius:32px\" srcset=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/06\/Immagini-articolo-5.png 1080w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/06\/Immagini-articolo-5-240x300.png 240w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/06\/Immagini-articolo-5-819x1024.png 819w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/06\/Immagini-articolo-5-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Strategie e innovazione nei programmi di fidelizzazione clienti<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Il <a href=\"https:\/\/www.tidycode.it\/consulenza-marketing\">marketing <\/a>B2B non \u00e8 pi\u00f9 questione di fiere, cold call e brochure. Oggi serve una <strong>presenza digitale solida, strutturata e integrata<\/strong>, che parli al cliente giusto, con il messaggio giusto, nel momento giusto.<\/p>\n\n\n\n<p>In un contesto competitivo, solo chi adotta strategie avanzate \u2013 dall\u2019ABM alla SEO, passando per l\u2019inbound e l\u2019automazione \u2013 pu\u00f2 differenziarsi.<\/p>\n\n\n\n<p><strong>Vuoi portare il tuo <a href=\"https:\/\/www.tidycode.it\/consulenza-marketing\">marketing <\/a> B2B al livello successivo?<\/strong><\/p>\n\n\n\n<p>In Tidycode uniamo competenze di <a href=\"https:\/\/www.tidycode.it\/sviluppo-ecommerce-b2c-e-b2b\">sviluppo eCommerce<\/a>, integrazione dati e <a href=\"https:\/\/www.tidycode.it\/consulenza-marketing\">marketing <\/a>digitale per aiutarti a costruire una strategia efficace e scalabile.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.tidycode.it\/contatti\">Contattaci<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull related-wrapper has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f1f0f0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class='yarpp yarpp-related yarpp-related-shortcode yarpp-template-yarpp-template-thumbnail'>\n<!-- YARPP Thumbnails -->\n<div class=\"related\">\n<h3>Potrebbe interessarti:<\/h3>\n<div class=\"swiper-container slider-block-wrapper yarpp-thumbnails-horizontal\">\n<div class=\"swiper-wrapper\">\n<a class='swiper-slide yarpp-thumbnail' rel='norewrite' href='https:\/\/www.tidycode.it\/en\/data-driven-marketing-zero-party-data' title='Data Driven Marketing e Zero-party data: la nuova era'>\n<div class=\"yarpp-thumbnail-content\">\n<div class=\"post-category\">\n<div class=\"related-thumbnail\">\n<span class=\"yarpp-thumbnail-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/01\/logo-marketing.svg\" alt=\"Default Thumbnail\" data-pin-nopin=\"true\" \/><\/span><\/div>\n<span class=\"yarpp-thumbnail-category\">Marketing<\/span><\/div>\n<span class=\"yarpp-thumbnail-title\">Data Driven Marketing e Zero-party data: la nuova era<\/span><span class='yarpp-thumbnail-button'>Scopri di pi\u00f9<\/span>\n<\/div>\n<\/a>\n<\/div>\n<div class='cms-slider-progress-container lg-hidden'>\n<div class='swiper-scrollbar cms-slider-progress'><\/div>\n<\/div>\n<\/div>\n<div class='actions'><a class='btn-primary' href='https:\/\/www.tidycode.it\/blog'>Vedi altri<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull contact-banner has-base-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"footer-contact\" style=\"border-top-color:#e8e1f0;border-top-width:1px;border-right-style:none;border-right-width:0px;border-bottom-style:none;border-bottom-width:0px;border-left-style:none;border-left-width:0px;margin-top:0px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns wp-container-content-1 is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\" style=\"margin-top:0px\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/12\/Icona-Contatti_white_5.gif\" alt=\"\" class=\"wp-image-5312\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-custom-black-color has-text-color has-link-color wp-elements-3fd3aae32543a51b4347674abd67e0f0\" id=\"h-vuoi-dare-una-svolta-al-tuo-business\" style=\"font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.094), 48px);font-style:normal;font-weight:400\">Vuoi dare una svolta al tuo business?<\/h2>\n\n\n\n<p class=\"has-text-align-left has-custom-black-color has-text-color has-link-color wp-elements-355c83b81d2304df792c4dd51ca59bbc\" style=\"font-style:normal;font-weight:400\">Parliamone subito.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:40px;padding-bottom:40px\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button form-toggle\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contatti\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">Contattaci<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group form-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f11286-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/9757#wpcf7-f11286-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"11286\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f11286-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"contact-form contact-form-b2b\">\n\t<div class=\"general-info\">\n\t\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Firstname and lastname\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><\/label><label><span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company name\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span><\/label><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"phonetext-631\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-phonetext wpcf7-text wpcf7-validates-as-phonetext\" data-numberonly=\"true\" aria-invalid=\"false\" placeholder=\"Telephone\" value=\"\" type=\"text\" name=\"phonetext-631\" \/><input type=\"hidden\" name=\"phonetext-631-country-code\" class=\"wpcf7-phonetext-country-code\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"subject\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><textarea cols=\"40\" rows=\"10\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Tell us about your project\" name=\"your-subject\"><\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"actions\">\n\t\t<div class=\"checkboxes\">\n\t\t\t<div class=\"privacy-checkbox\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-618\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-618\" value=\"1\" id=\"privacy-consent\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I declare that I have read and understood the <a href=\"https:\/\/www.tidycode.it\/en\/privacy-policy\" target=\"_blank\"> Privacy Policy<\/a> *<\/span><\/label><\/span><\/span><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"newsletter-checkbox\">\n\t\t\t\t<p><!-- Mailchimp for WordPress v4.9.17 - https:\/\/www.mc4wp.com\/ --><input type=\"hidden\" name=\"_mc4wp_subscribe_contact-form-7\" value=\"0\" \/><span class=\"mc4wp-checkbox mc4wp-checkbox-contact-form-7 \" ><label><input type=\"checkbox\" name=\"_mc4wp_subscribe_contact-form-7\" value=\"1\"  \/><span>Voglio iscrivermi alla newsletter.<\/span><\/label><\/span><!-- \/ Mailchimp for WordPress -->\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"submit-button\">\n\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Scopri le migliori strategie B2B per il marketing digitale. Dall\u2019ABM alla SEO, come aumentare lead e conversioni nello sviluppo eCommerce. Nel mondo B2B, le dinamiche di marketing stanno cambiando rapidamente. Non si tratta pi\u00f9 soltanto di acquisire contatti, ma di costruire relazioni strategiche e generare valore lungo l\u2019intero percorso d\u2019acquisto. La digitalizzazione ha abbattuto i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[148],"tags":[124],"class_list":["post-9757","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategie di marketing B2B digitale | Tidycode<\/title>\n<meta name=\"description\" content=\"Scopri le migliori strategie B2B per il marketing digitale. 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