{"id":9656,"date":"2025-06-03T09:16:31","date_gmt":"2025-06-03T07:16:31","guid":{"rendered":"https:\/\/www.tidycode.it\/?p=9656"},"modified":"2025-06-03T09:16:31","modified_gmt":"2025-06-03T07:16:31","slug":"ai-search-marketing-2025","status":"publish","type":"post","link":"https:\/\/www.tidycode.it\/en\/ai-search-marketing-2025","title":{"rendered":"AI e Ricerca Google nel 2025: nuove sfide e opportunit\u00e0 per il digital marketing"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h1 style=\"font-size:clamp(41.23px, 2.577rem + ((1vw - 3.2px) * 3.83), 78px);font-style:normal;font-weight:500;\" class=\"has-link-color wp-elements-f8fe21347b6bd5ca15522d302751be15 wp-block-post-title has-text-color has-custom-black-color\">AI e Ricerca Google nel 2025: nuove sfide e opportunit\u00e0 per il digital marketing<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"w-75\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 1.15), 30px);font-style:normal;font-weight:500;letter-spacing:0.5px\">Scopri come l&#8217;AI rivoluziona la ricerca Google e il marketing. Strategie per brand data-driven e creativi orientati al futuro.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-wpzoom-blocks-social-icons is-style-with-canvas-round\" style=\"--wpz-social-icons-block-item-font-size:18px;--wpz-social-icons-block-item-padding-horizontal:6px;--wpz-social-icons-block-item-padding-vertical:6px;--wpz-social-icons-block-item-margin-horizontal:5px;--wpz-social-icons-block-item-margin-vertical:5px;--wpz-social-icons-block-item-border-radius:50px;--wpz-social-icons-block-label-font-size:16px;--wpz-social-icons-block-label-color:#2e3131;--wpz-social-icons-block-label-color-hover:#2e3131;--wpz-social-icons-alignment:flex-start\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.tidycode.it\/hyva-un-semplice-tema-magento-2\" class=\"social-icon-link\" target=\"_blank\" rel=\"noopener\" title=\"Facebook\" style=\"--wpz-social-icons-block-item-color:#2E3131;--wpz-social-icons-block-item-color-hover:#2E3131\"><span class=\"social-icon socicon socicon-facebook\"><\/span><\/a><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.tidycode.it\/hyva-un-semplice-tema-magento-2\" class=\"social-icon-link\" target=\"_blank\" rel=\"noopener\" title=\"Linkedin\" style=\"--wpz-social-icons-block-item-color:#2E3131;--wpz-social-icons-block-item-color-hover:#2E3131\"><span class=\"social-icon socicon socicon-linkedin\"><\/span><\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:0;padding-top:0\">\n<div class=\"wp-block-custom-animated-image animated-image-block\"><img decoding=\"async\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/AI-e-Ricerca-Google-nel-2025-nuove-sfide-e-opportunita-per-il-digital-marketing.png\" alt=\"AI e Ricerca Google nel 2025: nuove sfide e opportunit\u00e0 per il digital marketing\" class=\"animated-img\"\/><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>L<a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">\u2019intelligenza artificiale<\/a> sta ridefinendo il futuro della ricerca su <a href=\"https:\/\/ads.google.com\/home\/\">Google <\/a>e, con essa, tutto il settore del digital marketing. Le recenti evoluzioni, tra cui le <a href=\"https:\/\/ads.google.com\/home\/\">AI Overviews<\/a> (precedentemente conosciute come Search Generative Experience), <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AI Max<\/a> e le nuove funzionalit\u00e0 di automazione creativa, rappresentano una svolta epocale: cambiano le modalit\u00e0 di accesso alle informazioni, la struttura delle campagne Search, e le competenze richieste a chi lavora nel marketing.<\/p>\n\n\n\n<p>Per brand e agenzie \u00e8 il momento di ripensare strategie, tecnologie e creativit\u00e0 in chiave AI-first. In questo articolo analizziamo i cambiamenti principali nella <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search secondo Google<\/a>, le opportunit\u00e0 per chi sa adattarsi e come prepararsi in modo concreto al futuro.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-13.png\" alt=\"AI e Ricerca Google nel 2025: nuove sfide e opportunit\u00e0 per il digital marketing\" class=\"wp-image-9681\" style=\"border-radius:32px\" srcset=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-13.png 1080w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-13-240x300.png 240w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-13-819x1024.png 819w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-13-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Google SGE e eCommerce: come ottimizzare il tuo sito<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-dalle-ai-overviews-all-ai-search-experience-cosa-sta-cambiando-davvero\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Dalle AI Overviews all&#8217;AI Search Experience: cosa sta cambiando davvero<\/mark><\/h3>\n\n\n\n<p>Le <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Overviews<\/a>, introdotte negli Stati Uniti e progressivamente estese ad altri mercati, integrano risposte generate dall&#8217;intelligenza artificiale direttamente nella SERP. Questo significa che, per molte ricerche complesse, <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google <\/a>presenta una sintesi testuale prima ancora dei risultati organici tradizionali.<\/p>\n\n\n\n<p>Questa evoluzione ha impatti diretti su:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visibilit\u00e0 dei risultati organici<\/strong>, che vengono spinti verso il basso nella pagina<\/li>\n\n\n\n<li><strong>CTR delle pagine web<\/strong>, soprattutto se il contenuto informativo viene risposto direttamente dall\u2019overview AI<\/li>\n\n\n\n<li><strong>Ruolo della SEO<\/strong>, che si sposta verso un approccio pi\u00f9 semantico, entit\u00e0-based e integrato con dati strutturati<\/li>\n<\/ul>\n\n\n\n<p>Le aziende dovranno puntare su contenuti di alta qualit\u00e0, fortemente orientati all\u2019utilit\u00e0 per l\u2019utente, costruiti su segnali <a href=\"https:\/\/www.tidycode.it\/eeat-seo-google\">E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)<\/a>. Sar\u00e0 inoltre cruciale investire nella markup optimization e in contenuti long-form capaci di rispondere a query complesse.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-google-ai-max-automazione-evoluta-per-le-campagne-search\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Google AI Max: automazione evoluta per le campagne Search<\/mark><\/h3>\n\n\n\n<p>Con l\u2019introduzione di <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AI Max<\/a>, Big G intende semplificare e potenziare le campagne Search combinando le tecnologie Performance Max con strumenti di creativit\u00e0 <a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI-driven<\/a>. Si tratta di una soluzione pensata per:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>generare automaticamente headline, copy e asset visivi<\/li>\n\n\n\n<li>trovare combinazioni di keyword efficaci tramite algoritmi predittivi<\/li>\n\n\n\n<li>ottimizzare il budget in real-time verso gli annunci pi\u00f9 performanti<\/li>\n<\/ul>\n\n\n\n<p>Per i brand, l\u2019adozione di AI Max richiede un cambio di paradigma: il focus si sposta dalla micro-ottimizzazione manuale al controllo strategico delle linee guida creative e di targeting.<\/p>\n\n\n\n<p>Diventa fondamentale:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fornire all\u2019<a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI<\/a> input coerenti (tone of voice, USP, regole di branding)<\/li>\n\n\n\n<li>monitorare i report per identificare segnali di overfitting o declinazioni incoerenti<\/li>\n\n\n\n<li>integrare fonti di prima parte (1st party data) per migliorare la personalizzazione<\/li>\n<\/ul>\n\n\n\n<p>Tecnologie come <strong>Google Ads API<\/strong>, <strong>Data Studio<\/strong> per dashboard personalizzate e <strong>BigQuery<\/strong> per analisi predittive sono essenziali per i team avanzati.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-creativita-e-automazione-una-nuova-sinergia-ai-driven\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Creativit\u00e0 e automazione: una nuova sinergia AI-driven<\/mark><\/h3>\n\n\n\n<p>Secondo <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/it-it\/strategie\/ricerca-google\/ai-nella-ricerca-google\/?utm_source=linkedin&amp;utm_medium=social&amp;utm_campaign=organic-social&amp;linkId=14557617\" target=\"_blank\" rel=\"noreferrer noopener\">Think with Google<\/a>, l\u2019<a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI<\/a> non sostituisce la creativit\u00e0 umana, ma la potenzia. Grazie all\u2019automazione dei task ripetitivi e alla generazione di varianti creative su larga scala, i marketer possono dedicarsi a ci\u00f2 che sanno fare meglio: ideare strategie, raccontare storie e creare empatia.<\/p>\n\n\n\n<p>L&#8217;<a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI <\/a>supporta la creativit\u00e0 in diversi modi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>generazione di concept creativi personalizzati per diversi segmenti di pubblico<\/li>\n\n\n\n<li>A\/B test automatizzati su elementi visual e copy<\/li>\n\n\n\n<li>insight predittivi su quali combinazioni hanno maggiori probabilit\u00e0 di convertire<\/li>\n<\/ul>\n\n\n\n<p>Per sfruttare appieno queste possibilit\u00e0, i brand devono adottare tool come:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Framework UX-driven<\/strong> per testare in tempo reale le variazioni nei touchpoint digitali<\/li>\n\n\n\n<li><strong>Google Performance Max<\/strong> con feed dinamici e contenuti personalizzati<\/li>\n\n\n\n<li><strong>Creative <a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI platforms<\/a><\/strong> (es. Adobe Firefly, Canva AI) per lo sviluppo di asset coerenti<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-paid-search-e-ai-meno-controllo-piu-performance\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Paid Search e AI: meno controllo, pi\u00f9 performance<\/mark><\/h3>\n\n\n\n<p>Come evidenziato anche da Ninja Marketing, con l\u2019espansione dell\u2019<a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI<\/a> nella ricerca a pagamento diminuisce il controllo diretto degli inserzionisti sulle singole keyword. Le campagne vengono sempre pi\u00f9 guidate da segnali contestuali, modelli di machine learning e obiettivi di performance.<\/p>\n\n\n\n<p>Questo non significa perdere potere decisionale, ma dover cambiare mindset:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definire KPI chiari fin dall\u2019inizio: ROAS, CAC, incremento del brand search volume<\/li>\n\n\n\n<li>Curare la <strong>data hygiene<\/strong>: dati puliti, tag ben implementati, conversioni correttamente tracciate<\/li>\n\n\n\n<li>Lavorare su un <strong>feed di prodotto ottimizzato<\/strong> per gli algoritmi di raccomandazione<\/li>\n<\/ul>\n\n\n\n<p>Un aspetto cruciale riguarda la <strong>segmentazione dei pubblici<\/strong>. Lavorare con elenchi ben costruiti (remarketing, affinit\u00e0, lookalike basati su CRM) consente all\u2019<a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI<\/a> di performare meglio, soprattutto se alimentata da 1st party data integrati via strumenti come <strong>GA4<\/strong>, <strong>Klaviyo<\/strong> o <strong>Hubspot<\/strong>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-come-prepararsi-oggi-al-marketing-ai-driven-del-futuro\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Come prepararsi oggi al marketing AI-driven del futuro<\/mark><\/h3>\n\n\n\n<p>In sintesi, il futuro del marketing \u00e8 gi\u00e0 iniziato. Per non restare indietro, le aziende devono evolversi sia dal punto di vista tecnologico sia strategico. <\/p>\n\n\n\n<p>Ecco alcune azioni chiave:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group numerated-cards-wrapper has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<div class=\"wp-block-group numerated-card has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px\">\n<div class=\"wp-block-group numerated-card-head has-global-padding is-layout-constrained wp-container-core-group-is-layout-10 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<p class=\"number has-custom-purple-1-color has-text-color has-link-color has-ibm-plex-mono-font-family wp-elements-928089e2b79279bf315eee525823c8e2\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-style:normal;font-weight:100\">01.<\/p>\n\n\n\n<h2 class=\"wp-block-heading title has-custom-black-color has-text-color has-link-color wp-elements-83c71582b73dff291629f667d08d9252\" id=\"h-audit-tecnologico-completo\" style=\"font-style:normal;font-weight:500\">Audit tecnologico completo:<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group numerated-card-body has-global-padding is-layout-constrained wp-container-core-group-is-layout-11 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<p class=\"opacity-0 mb-hidden number has-base-2-color has-text-color has-link-color has-ibm-plex-mono-font-family wp-elements-77bf58e2f0e27866bea47e890b5f5318\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-style:normal;font-weight:100\">01.<\/p>\n\n\n\n<p class=\"numerated-card-text has-custom-black-color has-text-color has-link-color wp-elements-0244d7046e2b9f77dc9cf1302e14de21\">valuta se il tuo stack \u00e8 compatibile con API moderne, headless CMS, sistemi di tracciamento avanzati.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group numerated-card has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px\">\n<div class=\"wp-block-group numerated-card-head has-global-padding is-layout-constrained wp-container-core-group-is-layout-13 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<p class=\"number has-custom-purple-1-color has-text-color has-link-color has-ibm-plex-mono-font-family wp-elements-777a54d8ccc49f66ad5a8232f0dffa79\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-style:normal;font-weight:100\">02.<\/p>\n\n\n\n<h2 class=\"wp-block-heading title has-custom-black-color has-text-color has-link-color wp-elements-eae55d38e0d2e523a669d9864379d21b\" id=\"h-formazione-interna\" style=\"font-style:normal;font-weight:500\">Formazione interna:<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group numerated-card-body has-global-padding is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<p class=\"opacity-0 mb-hidden number has-base-2-color has-text-color has-link-color has-ibm-plex-mono-font-family wp-elements-5fc00907a800e0805b5f33f578af2d65\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-style:normal;font-weight:100\">02.<\/p>\n\n\n\n<p class=\"numerated-card-text has-custom-black-color has-text-color has-link-color wp-elements-7c5fc7e7c15c8ef2b6c436f38fd63274\">investi su skill come prompt engineering, data visualization, branding per l\u2019<a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group numerated-card has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px\">\n<div class=\"wp-block-group numerated-card-head has-global-padding is-layout-constrained wp-container-core-group-is-layout-16 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<p class=\"number has-custom-purple-1-color has-text-color has-link-color has-ibm-plex-mono-font-family wp-elements-3f2b554ed051a44422d6ccb9bdee652c\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-style:normal;font-weight:100\">03.<\/p>\n\n\n\n<h2 class=\"wp-block-heading title has-custom-black-color has-text-color has-link-color wp-elements-3214212c27055f8199353bebf18d00ea\" id=\"h-test-e-sperimentazione\" style=\"font-style:normal;font-weight:500\">Test e sperimentazione:<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group numerated-card-body has-global-padding is-layout-constrained wp-container-core-group-is-layout-17 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<p class=\"opacity-0 mb-hidden number has-base-2-color has-text-color has-link-color has-ibm-plex-mono-font-family wp-elements-5fc00907a800e0805b5f33f578af2d65\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-style:normal;font-weight:100\">02.<\/p>\n\n\n\n<p class=\"numerated-card-text has-custom-black-color has-text-color has-link-color wp-elements-d5cac1884503821d6b3b28e4012e3edb\">crea sandbox in cui provare nuove soluzioni Google AI senza impattare le campagne core.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group numerated-card has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px\">\n<div class=\"wp-block-group numerated-card-head has-global-padding is-layout-constrained wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<p class=\"number has-custom-purple-1-color has-text-color has-link-color has-ibm-plex-mono-font-family wp-elements-28557770e541404a93b419a899ce0ded\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-style:normal;font-weight:100\">04.<\/p>\n\n\n\n<h2 class=\"wp-block-heading title has-custom-black-color has-text-color has-link-color wp-elements-d6c8f8f16daa644c77ad52ff290b8927\" id=\"h-adozione-progressiva-di-strumenti-ai-first\" style=\"font-style:normal;font-weight:500\">Adozione progressiva di strumenti AI-first:<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group numerated-card-body has-global-padding is-layout-constrained wp-container-core-group-is-layout-20 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<p class=\"opacity-0 mb-hidden number has-base-2-color has-text-color has-link-color has-ibm-plex-mono-font-family wp-elements-5fc00907a800e0805b5f33f578af2d65\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-style:normal;font-weight:100\">02.<\/p>\n\n\n\n<p class=\"numerated-card-text has-custom-black-color has-text-color has-link-color wp-elements-869a916e607ae8de03abba999cbb0ac1\">da Performance Max a tool di generazione creativa.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group numerated-card has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px\">\n<div class=\"wp-block-group numerated-card-head has-global-padding is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<p class=\"number has-custom-purple-1-color has-text-color has-link-color has-ibm-plex-mono-font-family wp-elements-97aebc32648c8853cea61d238341b352\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-style:normal;font-weight:100\">05.<\/p>\n\n\n\n<h2 class=\"wp-block-heading title has-custom-black-color has-text-color has-link-color wp-elements-25bc8cecc1a47f33d23d04a252b46bbe\" id=\"h-centralizzazione-dei-dati\" style=\"font-style:normal;font-weight:500\">Centralizzazione dei dati:<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group numerated-card-body has-global-padding is-layout-constrained wp-container-core-group-is-layout-23 wp-block-group-is-layout-constrained\" style=\"margin-top:0px;margin-bottom:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">\n<p class=\"opacity-0 mb-hidden number has-base-2-color has-text-color has-link-color has-ibm-plex-mono-font-family wp-elements-5fc00907a800e0805b5f33f578af2d65\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;font-style:normal;font-weight:100\">02.<\/p>\n\n\n\n<p class=\"numerated-card-text has-custom-black-color has-text-color has-link-color wp-elements-61047467e21a295672f365fb3715e7fc\">integra i dati di vendita, marketing e comportamento utente in un unico sistema (es. Customer Data Platform).<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-27 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-12.png\" alt=\"AI e Ricerca Google nel 2025: nuove sfide e opportunit\u00e0 per il digital marketing\" class=\"wp-image-9683\" style=\"border-radius:32px\" srcset=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-12.png 1080w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-12-240x300.png 240w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-12-819x1024.png 819w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-12-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Strategie e innovazione nei programmi di fidelizzazione clienti<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Tidycode supporta i brand nel cogliere le opportunit\u00e0 offerte dall\u2019AI grazie a una suite di servizi su misura:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set-up e ottimizzazione di campagne Google Ads e Performance Max<\/strong>, con integrazione avanzata di dati CRM e strumenti di marketing automation<\/li>\n\n\n\n<li><strong>Sviluppo di piattaforme headless<\/strong> e sistemi eCommerce API-first per un\u2019esperienza fluida e integrabile con gli strumenti Google<\/li>\n\n\n\n<li><strong>Data strategy<\/strong> con BigQuery, GA4 e Looker Studio per l\u2019analisi predittiva e la misurazione avanzata<\/li>\n\n\n\n<li><strong>Supporto creativo<\/strong> per contenuti generati e ottimizzati con <a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI<\/a>, allineati al tone of voice del brand<\/li>\n<\/ul>\n\n\n\n<p>Vuoi preparare il tuo brand al marketing del futuro? <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.tidycode.it\/contatti\">Contattaci<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull related-wrapper has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f1f0f0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class='yarpp yarpp-related yarpp-related-shortcode yarpp-template-yarpp-template-thumbnail'>\n<!-- YARPP Thumbnails -->\n<div class=\"related\">\n<h3>Potrebbe interessarti:<\/h3>\n<div class=\"swiper-container slider-block-wrapper yarpp-thumbnails-horizontal\">\n<div class=\"swiper-wrapper\">\n<a class='swiper-slide yarpp-thumbnail' rel='norewrite' href='https:\/\/www.tidycode.it\/en\/content-strategy-per-ecommerce' title='Content Strategy per eCommerce che converte'>\n<div class=\"yarpp-thumbnail-content\">\n<div class=\"post-category\">\n<div class=\"related-thumbnail\">\n<span class=\"yarpp-thumbnail-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/01\/logo-marketing.svg\" alt=\"Default Thumbnail\" data-pin-nopin=\"true\" \/><\/span><\/div>\n<span class=\"yarpp-thumbnail-category\">Marketing<\/span><\/div>\n<span class=\"yarpp-thumbnail-title\">Content Strategy per eCommerce che converte<\/span><span class='yarpp-thumbnail-button'>Scopri di pi\u00f9<\/span>\n<\/div>\n<\/a>\n<a class='swiper-slide yarpp-thumbnail' rel='norewrite' href='https:\/\/www.tidycode.it\/en\/gestione-traffico-bot-ecommerce' title='Come riconoscere e gestire il traffico Bot in un eCommerce'>\n<div class=\"yarpp-thumbnail-content\">\n<div class=\"post-category\">\n<div class=\"related-thumbnail\">\n<span class=\"yarpp-thumbnail-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/01\/logo-marketing.svg\" alt=\"Default Thumbnail\" data-pin-nopin=\"true\" \/><\/span><\/div>\n<span class=\"yarpp-thumbnail-category\">Marketing<\/span><\/div>\n<span class=\"yarpp-thumbnail-title\">Come riconoscere e gestire il traffico Bot in un eCommerce<\/span><span class='yarpp-thumbnail-button'>Scopri di pi\u00f9<\/span>\n<\/div>\n<\/a>\n<\/div>\n<div class='cms-slider-progress-container lg-hidden'>\n<div class='swiper-scrollbar cms-slider-progress'><\/div>\n<\/div>\n<\/div>\n<div class='actions'><a class='btn-primary' href='https:\/\/www.tidycode.it\/blog'>Vedi altri<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull contact-banner has-base-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"footer-contact\" style=\"border-top-color:#e8e1f0;border-top-width:1px;border-right-style:none;border-right-width:0px;border-bottom-style:none;border-bottom-width:0px;border-left-style:none;border-left-width:0px;margin-top:0px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns wp-container-content-1 is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\" style=\"margin-top:0px\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/12\/Icona-Contatti_white_5.gif\" alt=\"\" class=\"wp-image-5312\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-custom-black-color has-text-color has-link-color wp-elements-3fd3aae32543a51b4347674abd67e0f0\" id=\"h-vuoi-dare-una-svolta-al-tuo-business\" style=\"font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.094), 48px);font-style:normal;font-weight:400\">Vuoi dare una svolta al tuo business?<\/h2>\n\n\n\n<p class=\"has-text-align-left has-custom-black-color has-text-color has-link-color wp-elements-355c83b81d2304df792c4dd51ca59bbc\" style=\"font-style:normal;font-weight:400\">Parliamone subito.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:40px;padding-bottom:40px\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button form-toggle\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contatti\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">Contattaci<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group form-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f11286-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/9656#wpcf7-f11286-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"11286\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f11286-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"contact-form contact-form-b2b\">\n\t<div class=\"general-info\">\n\t\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Firstname and lastname\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><\/label><label><span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company name\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span><\/label><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"phonetext-631\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-phonetext wpcf7-text wpcf7-validates-as-phonetext\" data-numberonly=\"true\" aria-invalid=\"false\" placeholder=\"Telephone\" value=\"\" type=\"text\" name=\"phonetext-631\" \/><input type=\"hidden\" name=\"phonetext-631-country-code\" class=\"wpcf7-phonetext-country-code\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"subject\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><textarea cols=\"40\" rows=\"10\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Tell us about your project\" name=\"your-subject\"><\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"actions\">\n\t\t<div class=\"checkboxes\">\n\t\t\t<div class=\"privacy-checkbox\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-618\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-618\" value=\"1\" id=\"privacy-consent\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I declare that I have read and understood the <a href=\"https:\/\/www.tidycode.it\/en\/privacy-policy\" target=\"_blank\"> Privacy Policy<\/a> *<\/span><\/label><\/span><\/span><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"newsletter-checkbox\">\n\t\t\t\t<p><!-- Mailchimp for WordPress v4.9.17 - https:\/\/www.mc4wp.com\/ --><input type=\"hidden\" name=\"_mc4wp_subscribe_contact-form-7\" value=\"0\" \/><span class=\"mc4wp-checkbox mc4wp-checkbox-contact-form-7 \" ><label><input type=\"checkbox\" name=\"_mc4wp_subscribe_contact-form-7\" value=\"1\"  \/><span>Voglio iscrivermi alla newsletter.<\/span><\/label><\/span><!-- \/ Mailchimp for WordPress -->\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"submit-button\">\n\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Scopri come l&#8217;AI rivoluziona la ricerca Google e il marketing. Strategie per brand data-driven e creativi orientati al futuro. L\u2019intelligenza artificiale sta ridefinendo il futuro della ricerca su Google e, con essa, tutto il settore del digital marketing. Le recenti evoluzioni, tra cui le AI Overviews (precedentemente conosciute come Search Generative Experience), Google AI Max [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[148],"tags":[124],"class_list":["post-9656","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI e Search nel 2025: come cambia il marketing | Tidycode<\/title>\n<meta name=\"description\" content=\"Scopri come l&#039;AI rivoluziona la ricerca Google e il marketing. 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