{"id":9497,"date":"2025-05-05T13:04:54","date_gmt":"2025-05-05T11:04:54","guid":{"rendered":"https:\/\/www.tidycode.it\/?p=9497"},"modified":"2025-05-05T13:04:55","modified_gmt":"2025-05-05T11:04:55","slug":"strategia-crm-aziende-digitalizzazione","status":"publish","type":"post","link":"https:\/\/www.tidycode.it\/en\/strategia-crm-aziende-digitalizzazione","title":{"rendered":"Strategia CRM per aziende: guida pratica in 5 step"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h1 style=\"font-size:clamp(41.23px, 2.577rem + ((1vw - 3.2px) * 3.83), 78px);font-style:normal;font-weight:500;\" class=\"has-link-color wp-elements-f8fe21347b6bd5ca15522d302751be15 wp-block-post-title has-text-color has-custom-black-color\">Strategia CRM per aziende: guida pratica in 5 step<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"w-75\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 1.15), 30px);font-style:normal;font-weight:500;letter-spacing:0.5px\">Scopri come costruire una strategia CRM efficace in 5 step. Dalla scelta della piattaforma all\u2019integrazione con eCommerce, marketing e dati.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-wpzoom-blocks-social-icons is-style-with-canvas-round\" style=\"--wpz-social-icons-block-item-font-size:18px;--wpz-social-icons-block-item-padding-horizontal:6px;--wpz-social-icons-block-item-padding-vertical:6px;--wpz-social-icons-block-item-margin-horizontal:5px;--wpz-social-icons-block-item-margin-vertical:5px;--wpz-social-icons-block-item-border-radius:50px;--wpz-social-icons-block-label-font-size:16px;--wpz-social-icons-block-label-color:#2e3131;--wpz-social-icons-block-label-color-hover:#2e3131;--wpz-social-icons-alignment:flex-start\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.tidycode.it\/hyva-un-semplice-tema-magento-2\" class=\"social-icon-link\" target=\"_blank\" rel=\"noopener\" title=\"Facebook\" style=\"--wpz-social-icons-block-item-color:#2E3131;--wpz-social-icons-block-item-color-hover:#2E3131\"><span class=\"social-icon socicon socicon-facebook\"><\/span><\/a><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.tidycode.it\/hyva-un-semplice-tema-magento-2\" class=\"social-icon-link\" target=\"_blank\" rel=\"noopener\" title=\"Linkedin\" style=\"--wpz-social-icons-block-item-color:#2E3131;--wpz-social-icons-block-item-color-hover:#2E3131\"><span class=\"social-icon socicon socicon-linkedin\"><\/span><\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:0;padding-top:0\">\n<div class=\"wp-block-custom-animated-image animated-image-block\"><img decoding=\"async\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/crm.png\" alt=\"Strategia CRM per aziende: guida pratica in 5 step\" class=\"animated-img\"\/><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>In un mercato ipercompetitivo e basato sui dati, <strong>una strategia <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">CRM <\/a>solida<\/strong> non \u00e8 pi\u00f9 un vantaggio competitivo: \u00e8 una <strong>condizione essenziale per sopravvivere e crescere<\/strong>. <\/p>\n\n\n\n<p>Non vale solo per i colossi del digitale: <strong>anche le PMI e gli <\/strong><a href=\"https:\/\/www.tidycode.it\/sviluppo-ecommerce-b2c-e-b2b\"><strong>eCommerce<\/strong> <\/a>possono (e devono) dotarsi di strumenti che permettano una gestione avanzata delle relazioni, dei dati e dei processi.<\/p>\n\n\n\n<p>In questo articolo analizziamo <strong>i 5 elementi essenziali per costruire una strategia <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">CRM<\/a> efficace<\/strong>, con uno sguardo pratico e concreto rivolto a chi vuole portare il proprio business a un livello superiore. Il nostro approccio \u00e8 ispirato alle linee guida di Agenda Digitale, ma potenziato dall\u2019esperienza diretta di <strong>Tidycode<\/strong>, partner esclusivo <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\"><strong>vtenext CRM<\/strong> <\/a>e system integrator per l\u2019<a href=\"https:\/\/www.tidycode.it\/sviluppo-ecommerce-b2c-e-b2b\">eCommerce<\/a> e l\u2019industria 4.0.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/04\/Immagini-articolo-2.png\" alt=\"Strategia CRM per aziende: guida pratica in 5 step\" class=\"wp-image-9511\" style=\"border-radius:32px\" srcset=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/04\/Immagini-articolo-2.png 1080w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/04\/Immagini-articolo-2-240x300.png 240w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/04\/Immagini-articolo-2-819x1024.png 819w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/04\/Immagini-articolo-2-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Google SGE e eCommerce: come ottimizzare il tuo sito<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-1-capire-il-ruolo-del-crm-oggi-da-strumento-a-infrastruttura\" style=\"margin-bottom:var(--wp--preset--spacing--20)\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">1. Capire il ruolo del CRM oggi: da strumento a infrastruttura<\/mark><\/h3>\n\n\n\n<p>Molti associano il <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">CRM<\/a> a un semplice software per memorizzare contatti e opportunit\u00e0. Oggi, invece, un <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">CRM<\/a> moderno \u00e8 <strong>una piattaforma centrale che integra dati, processi e customer journey<\/strong>, e che si collega a tutte le aree strategiche:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vendite<\/strong> (pipeline, previsioni, follow-up automatici)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.tidycode.it\/consulenza-marketing\"><strong>Marketing<\/strong> <\/a>(segmentazione, campagne, automation)<\/li>\n\n\n\n<li><strong>Customer care<\/strong> (ticketing, SLA, supporto multicanale)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.tidycode.it\/sviluppo-ecommerce-b2c-e-b2b\"><strong>eCommerce<\/strong> <\/a>(integrazione con CMS, carrelli, ordini)<\/li>\n\n\n\n<li><strong>ERP e <\/strong><a href=\"https:\/\/www.tidycode.it\/product-information-management-pim\"><strong>PIM<\/strong> <\/a>(dati prodotto, magazzino, anagrafiche)<\/li>\n<\/ul>\n\n\n\n<p>In Tidycode, adottiamo <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">vtenext<\/a> perch\u00e9 consente di <strong>personalizzare i processi con BPM (Business Process Management)<\/strong>, integrando<a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\"> CRM<\/a>, <a href=\"https:\/\/www.tidycode.it\/consulenza-marketing\">marketing <\/a>automation e project management in un\u2019unica piattaforma cloud-native.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-2-analizzare-il-modello-di-business-e-mappare-i-processi\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">2. Analizzare il modello di business e mappare i processi<\/mark><\/h3>\n\n\n\n<p>Prima ancora della tecnologia, serve <strong>un\u2019analisi dei processi commerciali e relazionali dell\u2019azienda<\/strong>. Alcune domande strategiche da porsi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dove nascono i lead? Come li convertiamo?<\/li>\n\n\n\n<li>Quali sono i punti di contatto digitali (sito, <a href=\"https:\/\/www.tidycode.it\/sviluppo-ecommerce-b2c-e-b2b\">eCommerce<\/a>, ADV)?<\/li>\n\n\n\n<li>Chi gestisce i clienti? Con quali strumenti?<\/li>\n\n\n\n<li>Che dati raccogliamo oggi? Sono organizzati?<\/li>\n<\/ul>\n\n\n\n<p>La strategia <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">CRM <\/a>parte dalla mappatura del ciclo di relazione con il cliente: dalla lead generation fino al post-vendita. \u00c8 da qui che deriva il modello di implementazione corretto.<\/p>\n\n\n\n<p>In questa fase, il team Tidycode lavora con analisti e project manager per <strong>costruire un modello su misura<\/strong>, definendo pipeline, ruoli, dashboard e flussi automatizzati.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-3-scegliere-la-piattaforma-crm-giusta-e-davvero-integrabile\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">3. Scegliere la piattaforma CRM giusta (e davvero integrabile)<\/mark><\/h3>\n\n\n\n<p>Sul mercato esistono centinaia di <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\"><strong>CRM<\/strong><\/a>, ma <strong>non tutti sono adatti a ogni tipo di azienda<\/strong>. Le esigenze di un <a href=\"https:\/\/www.tidycode.it\/sviluppo-ecommerce-b2c-e-b2b\">B2B <\/a>industriale non sono le stesse di un <a href=\"https:\/\/www.tidycode.it\/sviluppo-ecommerce-b2c-e-b2b\">eCommerce <\/a>B2C. La scelta deve tenere conto di:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scalabilit\u00e0<\/strong> della piattaforma<\/li>\n\n\n\n<li>Capacit\u00e0 di <strong>integrazione con altri sistemi<\/strong> (ERP, <a href=\"https:\/\/www.tidycode.it\/sviluppo-ecommerce-b2c-e-b2b\">eCommerce<\/a>, CMS, <a href=\"https:\/\/www.tidycode.it\/product-information-management-pim\">PIM<\/a>)<\/li>\n\n\n\n<li>Supporto a <strong>workflow complessi<\/strong><\/li>\n\n\n\n<li>Accesso ai dati in real time e su mobile<\/li>\n\n\n\n<li>Licenza e costi di personalizzazione<\/li>\n<\/ul>\n\n\n\n<p><strong><a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">vtenext<\/a><\/strong>, la piattaforma che implementiamo in Tidycode, offre:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Codice open source<\/strong> personalizzabile<\/li>\n\n\n\n<li><strong>Business Process Management<\/strong> integrato<\/li>\n\n\n\n<li>API REST per connessioni a sistemi terzi<\/li>\n\n\n\n<li>UI responsive e mobile-ready<\/li>\n\n\n\n<li>Hosting in cloud AWS o on-premise<\/li>\n<\/ul>\n\n\n\n<p>Questo permette alle aziende di evitare lock-in tecnologici e sviluppare una piattaforma realmente <strong>cucita sui propri flussi di lavoro<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-3-collegare-il-crm-agli-ecosistemi-digitali\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">3. Collegare il CRM agli ecosistemi digitali<\/mark><\/h3>\n\n\n\n<p>Un <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">CRM <\/a>isolato serve a poco. Il vero valore si sprigiona quando \u00e8 <strong>connesso all\u2019ecosistema digitale aziendale<\/strong>, tra cui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.tidycode.it\/sviluppo-ecommerce-b2c-e-b2b\"><strong>eCommerce<\/strong> <\/a>(<a href=\"https:\/\/www.tidycode.it\/sviluppo-e-commerce-con-magento-2\">Magento<\/a>, <a href=\"https:\/\/www.tidycode.it\/sviluppo-e-commerce-con-shopify-plus\">Shopify<\/a>, <a href=\"https:\/\/www.tidycode.it\/sviluppo-e-commerce-con-woocommerce\">WooCommerce<\/a>)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.tidycode.it\/product-information-management-pim\"><strong>PIM<\/strong> <\/a>(<a href=\"https:\/\/www.tidycode.it\/pimcore\">Pimcore<\/a>, <a href=\"https:\/\/www.tidycode.it\/akeneo\">Akeneo<\/a>)<\/li>\n\n\n\n<li><strong>ERP<\/strong> (SAP, Zucchetti, Oracle, custom)<\/li>\n\n\n\n<li><strong>CDP e strumenti di BI<\/strong><\/li>\n\n\n\n<li><strong>Canali <\/strong><a href=\"https:\/\/www.tidycode.it\/consulenza-marketing\"><strong>marketing<\/strong> <\/a>(Meta, Google Ads, Email marketing)<\/li>\n<\/ul>\n\n\n\n<p>Con queste integrazioni, \u00e8 possibile:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tracciare l\u2019intero ciclo di vita del cliente, dall\u2019ADV alla post-vendita;<\/li>\n\n\n\n<li>personalizzare offerte e comunicazioni in tempo reale;<\/li>\n\n\n\n<li>analizzare performance commerciali, <a href=\"https:\/\/www.tidycode.it\/consulenza-marketing\">marketing <\/a>e CX in un\u2019unica dashboard.<\/li>\n<\/ul>\n\n\n\n<p>Per esempio, con il nostro connettore <a href=\"https:\/\/www.tidycode.it\/sviluppo-e-commerce-con-magento-2\">Magento <\/a>+ <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">CRM<\/a>, \u00e8 possibile <strong>visualizzare gli ordini nel <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">CRM <\/a>in tempo reale<\/strong>, avviare azioni automatizzate per carrelli abbandonati, upsell o gestione ticket.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-5-monitorare-kpi-e-ottimizzare-i-processi-nel-tempo\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">5. Monitorare KPI e ottimizzare i processi nel tempo<\/mark><\/h3>\n\n\n\n<p>Una strategia <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">CRM <\/a>efficace non si esaurisce nel setup. Il vero impatto si misura nella <strong>capacit\u00e0 di migliorare nel tempo<\/strong>, attraverso:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dashboard KPI<\/strong>: lead generati, ciclo di vendita, lifetime value, churn rate<\/li>\n\n\n\n<li><strong>Analisi delle campagne <a href=\"https:\/\/www.tidycode.it\/consulenza-marketing\">marketing<\/a><\/strong><\/li>\n\n\n\n<li><strong>Tasso di risposta ai ticket<\/strong><\/li>\n\n\n\n<li><strong>Previsioni di vendita (forecasting)<\/strong><\/li>\n\n\n\n<li><strong>Analisi comportamentali<\/strong> (es. prodotti visti, email cliccate, recensioni)<\/li>\n<\/ul>\n\n\n\n<p>La piattaforma <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">vtenext<\/a> consente la <strong>visualizzazione personalizzata dei dati<\/strong>, per ruolo e funzione, offrendo insight strategici e operativi.<\/p>\n\n\n\n<p>In Tidycode, ogni progetto include un piano di <strong>ottimizzazione continua<\/strong> e affiancamento nei mesi successivi, per garantire evoluzione e adattabilit\u00e0.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-12 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/04\/Immagini-articolo-3.png\" alt=\"Strategia CRM per aziende: guida pratica in 5 step\" class=\"wp-image-9513\" style=\"border-radius:32px\" srcset=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/04\/Immagini-articolo-3.png 1080w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/04\/Immagini-articolo-3-240x300.png 240w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/04\/Immagini-articolo-3-819x1024.png 819w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/04\/Immagini-articolo-3-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Strategie e innovazione nei programmi di fidelizzazione clienti<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Una strategia <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">CRM <\/a>ben progettata <strong>porta ritorni concreti su vendite, efficienza e fidelizzazione<\/strong>. \u00c8 un percorso che va costruito su misura, con una roadmap chiara e un partner tecnologico competente.<\/p>\n\n\n\n<p>Tidycode accompagna le aziende <strong>in tutto il ciclo di vita <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">CRM<\/a><\/strong>, con:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analisi e consulenza<\/li>\n\n\n\n<li>Setup tecnico e integrazioni<\/li>\n\n\n\n<li>Formazione team<\/li>\n\n\n\n<li>Ottimizzazione e crescita<\/li>\n<\/ul>\n\n\n\n<p>Scopri di pi\u00f9 sulla nostra offerta su <a class=\"\" href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">CRM \u2013 Tidycode<\/a><br>Oppure contattaci per una consulenza gratuita.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.tidycode.it\/contatti\">Contattaci<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull related-wrapper has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f1f0f0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class='yarpp yarpp-related yarpp-related-shortcode yarpp-template-yarpp-template-thumbnail'>\n<!-- YARPP Thumbnails -->\n<div class=\"related\">\n<h3>Potrebbe interessarti:<\/h3>\n<div class=\"swiper-container slider-block-wrapper yarpp-thumbnails-horizontal\">\n<div class=\"swiper-wrapper\">\n<a class='swiper-slide yarpp-thumbnail' rel='norewrite' href='https:\/\/www.tidycode.it\/en\/intelligenza-artificiale-magento-2' title='Intelligenza Artificiale in Magento 2: 10 usi avanzati per il tuo eCommerce'>\n<div class=\"yarpp-thumbnail-content\">\n<div class=\"post-category\">\n<div class=\"related-thumbnail\">\n<span class=\"yarpp-thumbnail-default\"><img decoding=\"async\" loading=\"lazy\" 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Dalla scelta della piattaforma all\u2019integrazione con eCommerce, marketing e dati. In un mercato ipercompetitivo e basato sui dati, una strategia CRM solida non \u00e8 pi\u00f9 un vantaggio competitivo: \u00e8 una condizione essenziale per sopravvivere e crescere. Non vale solo per i colossi del digitale: anche [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[152],"tags":[154],"class_list":["post-9497","post","type-post","status-publish","format-standard","hentry","category-techdev","tag-techdev"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategia CRM per aziende: guida pratica in 5 step | Tidycode<\/title>\n<meta name=\"description\" content=\"Scopri come costruire una strategia CRM efficace in 5 step. 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