{"id":9495,"date":"2025-05-05T12:55:13","date_gmt":"2025-05-05T10:55:13","guid":{"rendered":"https:\/\/www.tidycode.it\/?p=9495"},"modified":"2025-06-18T15:59:34","modified_gmt":"2025-06-18T13:59:34","slug":"ai-ricerca-prodotti-ecommerce-2025","status":"publish","type":"post","link":"https:\/\/www.tidycode.it\/en\/ai-ricerca-prodotti-ecommerce-2025","title":{"rendered":"AI e ricerca prodotti eCommerce nel 2025"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h1 style=\"font-size:clamp(41.23px, 2.577rem + ((1vw - 3.2px) * 3.83), 78px);font-style:normal;font-weight:500;\" class=\"has-link-color wp-elements-f8fe21347b6bd5ca15522d302751be15 wp-block-post-title has-text-color has-custom-black-color\">AI e ricerca prodotti eCommerce nel 2025<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"w-75\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 1.15), 30px);font-style:normal;font-weight:500;letter-spacing:0.5px\">Scopri come l&#8217;AI sta rivoluzionando la ricerca prodotti online. Trend, tecnologie e strumenti per migliorare UX e conversioni in eCommerce.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-wpzoom-blocks-social-icons is-style-with-canvas-round\" style=\"--wpz-social-icons-block-item-font-size:18px;--wpz-social-icons-block-item-padding-horizontal:6px;--wpz-social-icons-block-item-padding-vertical:6px;--wpz-social-icons-block-item-margin-horizontal:5px;--wpz-social-icons-block-item-margin-vertical:5px;--wpz-social-icons-block-item-border-radius:50px;--wpz-social-icons-block-label-font-size:16px;--wpz-social-icons-block-label-color:#2e3131;--wpz-social-icons-block-label-color-hover:#2e3131;--wpz-social-icons-alignment:flex-start\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.tidycode.it\/hyva-un-semplice-tema-magento-2\" class=\"social-icon-link\" target=\"_blank\" rel=\"noopener\" title=\"Facebook\" style=\"--wpz-social-icons-block-item-color:#2E3131;--wpz-social-icons-block-item-color-hover:#2E3131\"><span class=\"social-icon socicon socicon-facebook\"><\/span><\/a><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.tidycode.it\/hyva-un-semplice-tema-magento-2\" class=\"social-icon-link\" target=\"_blank\" rel=\"noopener\" title=\"Linkedin\" style=\"--wpz-social-icons-block-item-color:#2E3131;--wpz-social-icons-block-item-color-hover:#2E3131\"><span class=\"social-icon socicon socicon-linkedin\"><\/span><\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:0;padding-top:0\">\n<div class=\"wp-block-custom-animated-image animated-image-block\"><img decoding=\"async\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/AI-e-ricerca-prodotti-eCommerce-nel-2025.png\" alt=\"AI e ricerca prodotti eCommerce nel 2025\" class=\"animated-img\"\/><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Nel 2025, la <strong>ricerca dei prodotti in un <\/strong><a href=\"https:\/\/www.tidycode.it\/sviluppo-e-commerce-b2c-e-b2b\"><strong>eCommerce<\/strong> <\/a>non \u00e8 pi\u00f9 un semplice campo di input con un&#8217;icona a forma di lente. \u00c8 diventata un\u2019esperienza guidata, contestuale e conversazionale, alimentata dall\u2019<strong><a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">Intelligenza Artificiale<\/a><\/strong>.<\/p>\n\n\n\n<p>Le aspettative dei consumatori si sono evolute: non cercano solo \u201cprodotti\u201d, ma <strong>risposte, soluzioni e ispirazione<\/strong>. Ecco perch\u00e9 le aziende devono ripensare il search come parte centrale della <strong>Customer Experience<\/strong>, non come funzione accessoria.<\/p>\n\n\n\n<p>In questo articolo scoprirai:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I vantaggi in termini di <a href=\"https:\/\/www.tidycode.it\/user-experience-user-interface-design\">UX<\/a>, conversion rate e fidelizzazione<\/li>\n\n\n\n<li>Come l\u2019<a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI <\/a>sta trasformando la product search<\/li>\n\n\n\n<li>Quali tecnologie usare per offrire esperienze personalizzate<\/li>\n\n\n\n<li>L\u2019importanza del dato (zero, first e behavioral)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo.png\" alt=\"AI e ricerca prodotti eCommerce nel 2025\" class=\"wp-image-9503\" style=\"border-radius:32px\" srcset=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo.png 1080w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-240x300.png 240w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-819x1024.png 819w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Google SGE e eCommerce: come ottimizzare il tuo sito<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-il-problema-la-ricerca-tradizionale-non-basta-piu\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Il problema: la ricerca tradizionale non basta pi\u00f9<\/mark><\/h3>\n\n\n\n<p>Nel mondo dell\u2019<a href=\"https:\/\/www.tidycode.it\/sviluppo-e-commerce-b2c-e-b2b\"><strong>eCommerce<\/strong><\/a>, il motore di ricerca \u00e8 spesso sottovalutato. Eppure, secondo <strong><a href=\"https:\/\/baymard.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Baymard Institute<\/a><\/strong>, oltre il 30% degli utenti abbandona un sito se non trova subito ci\u00f2 che cerca.<\/p>\n\n\n\n<p>I motivi?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Risultati imprecisi o irrilevanti<\/li>\n\n\n\n<li>Nessuna comprensione del contesto o dell\u2019intento di ricerca<\/li>\n\n\n\n<li>Mancanza di filtri dinamici o suggerimenti intelligenti<\/li>\n\n\n\n<li>Cataloghi disomogenei e <a href=\"https:\/\/www.tidycode.it\/product-information-management-pim\">PIM<\/a> non integrati<\/li>\n<\/ul>\n\n\n\n<p>La conseguenza \u00e8 una <strong>user experience frustrante<\/strong>, con un impatto diretto su conversion rate, tempo di permanenza e ricavi.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-il-cambiamento-l-ai-trasforma-la-ricerca-in-conversazione\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Il cambiamento: l\u2019AI trasforma la ricerca in conversazione<\/mark><\/h3>\n\n\n\n<p>L\u2019<strong><a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">Intelligenza Artificiale<\/a><\/strong>, integrata nei motori di ricerca <a href=\"https:\/\/www.tidycode.it\/sviluppo-e-commerce-b2c-e-b2b\"><strong>eCommerce<\/strong> <\/a>, sta rivoluzionando il modo in cui gli utenti scoprono i prodotti. Non parliamo solo di \u201csearch engine\u201d, ma di <strong>Product Discovery <a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI<\/a>-Driven<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-i-principali-benefici-dell-ai-applicata-alla-ricerca\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">I principali benefici dell\u2019AI applicata alla ricerca:<\/mark><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-comprensione-semantica\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Comprensione semantica<\/mark><\/h5>\n\n\n\n<p>L\u2019<a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI<\/a> interpreta <strong>l\u2019intento reale<\/strong> dell\u2019utente e non solo le parole chiave. Es: \u201cscarpe da corsa estive impermeabili donna\u201d \u2192 risultati precisi e pertinenti.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-correzione-automatica-e-sinonimi\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Correzione automatica e sinonimi<\/mark><\/h5>\n\n\n\n<p>Errori di digitazione, termini simili, regionalismi: l<a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">\u2019AI<\/a> li interpreta e suggerisce risultati coerenti.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-ricerca-conversazionale-e-voice-search\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Ricerca conversazionale e voice search<\/mark><\/h5>\n\n\n\n<p>I motori evoluti (es. <strong><a href=\"https:\/\/www.tidycode.it\/tecnologie\">Accela Search<\/a><\/strong>, che integriamo in Tidycode) permettono ricerche <strong>simili a una chat<\/strong>, anche vocali, simulando il dialogo con un commesso esperto.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-personalizzazione-in-tempo-reale\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Personalizzazione in tempo reale<\/mark><\/h5>\n\n\n\n<p>Grazie all\u2019analisi comportamentale, l\u2019<a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI<\/a> pu\u00f2 <strong>ordinare i risultati in base alle preferenze dell\u2019utente<\/strong>, alla cronologia, alla posizione, al device o ai trend stagionali.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-visual-search\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Visual Search<\/mark><\/h5>\n\n\n\n<p>L\u2019utente pu\u00f2 caricare una foto e ottenere risultati visivi simili: una funzione cruciale per moda, arredamento e accessori.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f1f0f0\">\n<div class=\"wp-block-group numerated-features-container is-nowrap is-layout-flex wp-container-core-group-is-layout-11 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns numerated-features-columns wp-container-content-1 is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column numerated-features-description is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-custom-black-color has-text-color has-link-color wp-elements-8c8605d461b71b629b41652bea206b55\" id=\"h-quali-tecnologie-usare-per-un-motore-di-ricerca-ai-driven\" style=\"font-size:clamp(41.23px, 2.577rem + ((1vw - 3.2px) * 3.83), 78px);font-style:normal;font-weight:500\">Quali tecnologie usare per un motore di ricerca AI-driven?<\/h2>\n\n\n\n<p class=\"has-custom-black-color has-text-color has-link-color wp-elements-a9915b81f8cb6851776742e0086e58fb\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column numerated-features is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading numerated-block-number has-custom-purple-1-color has-text-color has-link-color wp-elements-53f1b2959b40682e3ff1eca24bd5afaa\" id=\"h-01\" style=\"font-size:clamp(60.065px, 3.754rem + ((1vw - 3.2px) * 6.868), 126px);font-style:normal;font-weight:100\">01.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-custom-black-color has-text-color has-link-color wp-elements-4b71637152502abc2eed8384586edf6a\" id=\"h-accela-search\" style=\"font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.094), 48px);font-style:normal;font-weight:300\">Accela Search<\/h2>\n\n\n\n<p>Motore semantico ad alte prestazioni, nativamente integrabile con:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.tidycode.it\/sviluppo-e-commerce-con-magento-2\">Magento <\/a>\/ <a href=\"https:\/\/www.tidycode.it\/sviluppo-e-commerce-con-adobe-commerce\">Adobe Commerce<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.tidycode.it\/sviluppo-e-commerce-con-shopify-plus\">Shopify<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tidycode.it\/product-information-management-pim\"><strong>PIM<\/strong> (Pimcore, Akeneo)<\/a><\/li>\n\n\n\n<li>Sistemi <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">CRM <\/a>o CDP per la personalizzazione del ranking<\/li>\n<\/ul>\n\n\n\n<p>Offre:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Algoritmi di NLP e machine learning<\/li>\n\n\n\n<li>Ricerca predittiva intelligente<\/li>\n\n\n\n<li>Auto-complete contestuale<\/li>\n\n\n\n<li>Integrazione con dati <a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">CRM <\/a>per il ranking personalizzato<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading numerated-block-number has-custom-purple-1-color has-text-color has-link-color wp-elements-9dca5dec2cf8839e7baa92c7f61e14da\" id=\"h-02\" style=\"font-size:clamp(60.065px, 3.754rem + ((1vw - 3.2px) * 6.868), 126px);font-style:normal;font-weight:100\">02.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-custom-black-color has-text-color has-link-color wp-elements-32e5074bfd43c6cc01b3a71f6732f997\" id=\"h-algolia-elasticsearch-con-ai-layer\" style=\"font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.094), 48px);font-style:normal;font-weight:300\">Algolia \/ ElasticSearch con AI layer<\/h2>\n\n\n\n<p>Sono motori avanzati, scalabili e personalizzabili. Integrando moduli <a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI <\/a>(es. con AWS Machine Learning o modelli Open Source), possono:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analizzare intenti e click pattern<\/li>\n\n\n\n<li>Personalizzare dinamicamente i risultati<\/li>\n\n\n\n<li>Segmentare utenti per journey unificati<\/li>\n<\/ul>\n\n\n\n<p>Noi di Tidycode li abbiniamo spesso a <strong>headless frontend<\/strong> per performance estreme.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-il-ruolo-cruciale-del-dato-zero-first-e-behavioral\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Il ruolo cruciale del dato: Zero, First e Behavioral<\/mark><\/h3>\n\n\n\n<p>Per offrire una ricerca intelligente servono <strong>dati strutturati, puliti e attivabili<\/strong>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-zero-party-data\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Zero-party data<\/mark><\/h5>\n\n\n\n<p>Informazioni fornite volontariamente dall\u2019utente: taglie, preferenze, colori, gusti. Possono essere raccolti tramite quiz o onboarding guidati. Fondamentali per la personalizzazione iniziale.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-first-party-data\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">First-party data<\/mark><\/h5>\n\n\n\n<p>Dati raccolti direttamente tramite il comportamento sul sito: ricerche, acquisti, wishlist, carrelli abbandonati.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-behavioral-data\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Behavioral data<\/mark><\/h5>\n\n\n\n<p>Pattern comportamentali che l\u2019<a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI<\/a> interpreta per suggerire prodotti simili, upsell o contenuti personalizzati.<\/p>\n<\/div>\n\n\n\n<p>Il tutto va centralizzato tramite un <strong><a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">CRM <\/a>o CDP<\/strong>, come quelli che implementiamo con:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\"><strong>vtenext<\/strong> (CRM)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tidycode.it\/product-information-management-pim\"><strong>Pimcore o Akeneo<\/strong> (PIM<\/a> e data hub)<\/li>\n\n\n\n<li><strong>Segment \/ Klaviyo<\/strong> (per la CDP e l\u2019activation marketing)<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-ux-e-ai-un-binomio-vincente\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">UX e AI: un binomio vincente<\/mark><\/h3>\n\n\n\n<p>L\u2019<a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI<\/a> \u00e8 inutile senza una <a href=\"https:\/\/www.tidycode.it\/user-experience-user-interface-design\">UX <\/a>progettata per valorizzarla. Le best practice includono:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search bar sempre visibile<\/li>\n\n\n\n<li>Suggerimenti dinamici durante la digitazione<\/li>\n\n\n\n<li>Filtri intelligenti e ordinamento rilevante<\/li>\n\n\n\n<li>Feedback visivo in tempo reale<\/li>\n\n\n\n<li>Tag\/etichette contestuali (\u201cin sconto\u201d, \u201cpi\u00f9 visti\u201d)<\/li>\n\n\n\n<li>Risultati zero clic o contenuti educativi<\/li>\n<\/ul>\n\n\n\n<p>Una <strong>UI headless<\/strong> (es. React + Tailwind) consente di progettare queste funzionalit\u00e0 con massima libert\u00e0, mantenendo performance elevate.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-ai-ricerca-impatto-sui-kpi-ecommerce\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">AI + ricerca: impatto sui KPI eCommerce<\/mark><\/h3>\n\n\n\n<p>Adottare una product discovery <a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI-driven<\/a> porta benefici concreti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+35% di conversion rate<\/strong> (Fonte: Accela Search)<\/li>\n\n\n\n<li><strong>-25% nel tempo di ricerca<\/strong><\/li>\n\n\n\n<li><strong>+50% di retention e fidelizzazione<\/strong><\/li>\n\n\n\n<li><strong>+20-40% in AOV (valore medio ordine)<\/strong> grazie a suggerimenti upsell\/cross-sell<\/li>\n<\/ul>\n\n\n\n<p>Nel B2B, dove i cataloghi sono vasti e tecnici, l\u2019<a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI<\/a> aiuta i buyer a trovare velocemente ci\u00f2 che cercano, <strong>riducendo il supporto manuale<\/strong> e velocizzando il funnel.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-verso-un-nuovo-ruolo-dell-ai-nella-customer-journey\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Verso un nuovo ruolo dell\u2019AI nella customer journey<\/mark><\/h3>\n\n\n\n<p>La ricerca \u00e8 solo l\u2019inizio. L\u2019<a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI<\/a> impatter\u00e0 progressivamente tutte le fasi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Discovery<\/strong>: suggerimenti personalizzati gi\u00e0 in homepage<\/li>\n\n\n\n<li><strong>Search<\/strong>: esperienze conversazionali e predittive<\/li>\n\n\n\n<li><strong>Category<\/strong>: ordinamento dinamico dei prodotti in base all\u2019utente<\/li>\n\n\n\n<li><strong>Product page<\/strong>: contenuti e recensioni dinamici<\/li>\n\n\n\n<li><strong>Checkout<\/strong>: smart form e metodi di pagamento suggeriti<\/li>\n<\/ul>\n\n\n\n<p>L\u2019obiettivo? Una <strong>navigazione sempre pi\u00f9 invisibile<\/strong>: intuitiva, immediata, personalizzata.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-18 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-1.png\" alt=\"AI e ricerca prodotti eCommerce nel 2025\" class=\"wp-image-9505\" style=\"border-radius:32px\" srcset=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-1.png 1080w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-1-240x300.png 240w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-1-819x1024.png 819w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/05\/Immagini-articolo-1-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-element-caption\">Strategie e innovazione nei programmi di fidelizzazione clienti<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Nel 2025, i consumatori si aspettano esperienze <a href=\"https:\/\/www.tidycode.it\/sviluppo-e-commerce-b2c-e-b2b\"><strong>eCommerce<\/strong> <\/a>semplici, veloci e su misura. La ricerca prodotti \u00e8 il primo punto di contatto. Non pu\u00f2 essere lasciata al caso.<\/p>\n\n\n\n<p>Noi di <strong>Tidycode<\/strong> progettiamo soluzioni personalizzate per rendere ogni ricerca un\u2019opportunit\u00e0 di conversione, integrando:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.tidycode.it\/intelligenza-artificiale\">AI <\/a>&amp; Machine Learning<\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.tidycode.it\/crm-gestione-clienti\">CRM <\/a>e <a href=\"https:\/\/www.tidycode.it\/product-information-management-pim\">PIM <\/a>connessi<\/strong><\/li>\n\n\n\n<li><strong>Search semantico e conversazionale<\/strong><\/li>\n\n\n\n<li><strong>Headless architecture e <a href=\"https:\/\/www.tidycode.it\/user-experience-user-interface-design\">UX <\/a>avanzata<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Vuoi migliorare la ricerca prodotti del tuo <a href=\"https:\/\/www.tidycode.it\/sviluppo-e-commerce-b2c-e-b2b\"><strong>eCommerce<\/strong><\/a>?<br>Contattaci per una consulenza su misura:<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.tidycode.it\/contatti\">Contattaci<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull related-wrapper has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f1f0f0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class='yarpp yarpp-related yarpp-related-shortcode yarpp-template-yarpp-template-thumbnail'>\n<!-- YARPP Thumbnails -->\n<div class=\"related\">\n<h3>Potrebbe interessarti:<\/h3>\n<div class=\"swiper-container slider-block-wrapper yarpp-thumbnails-horizontal\">\n<div class=\"swiper-wrapper\">\n<a class='swiper-slide yarpp-thumbnail' rel='norewrite' href='https:\/\/www.tidycode.it\/en\/carrello-abbandonato-ecommerce-strategie' title='Carrello Abbandonato nell\u2019eCommerce: come trasformare gli abbandoni in opportunit\u00e0'>\n<div class=\"yarpp-thumbnail-content\">\n<div class=\"post-category\">\n<div class=\"related-thumbnail\">\n<span class=\"yarpp-thumbnail-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/01\/logo-ecommerce.svg\" alt=\"Default Thumbnail\" data-pin-nopin=\"true\" \/><\/span><\/div>\n<span class=\"yarpp-thumbnail-category\">eCommerce<\/span><\/div>\n<span class=\"yarpp-thumbnail-title\">Carrello Abbandonato nell\u2019eCommerce: come trasformare gli abbandoni in opportunit\u00e0<\/span><span class='yarpp-thumbnail-button'>Scopri di pi\u00f9<\/span>\n<\/div>\n<\/a>\n<\/div>\n<div class='cms-slider-progress-container lg-hidden'>\n<div class='swiper-scrollbar cms-slider-progress'><\/div>\n<\/div>\n<\/div>\n<div class='actions'><a class='btn-primary' href='https:\/\/www.tidycode.it\/blog'>Vedi altri<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull contact-banner has-base-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"footer-contact\" style=\"border-top-color:#e8e1f0;border-top-width:1px;border-right-style:none;border-right-width:0px;border-bottom-style:none;border-bottom-width:0px;border-left-style:none;border-left-width:0px;margin-top:0px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns wp-container-content-2 is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\" style=\"margin-top:0px\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/12\/Icona-Contatti_white_5.gif\" alt=\"\" class=\"wp-image-5312\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-custom-black-color has-text-color has-link-color wp-elements-3fd3aae32543a51b4347674abd67e0f0\" id=\"h-vuoi-dare-una-svolta-al-tuo-business\" style=\"font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.094), 48px);font-style:normal;font-weight:400\">Vuoi dare una svolta al tuo business?<\/h2>\n\n\n\n<p class=\"has-text-align-left has-custom-black-color has-text-color has-link-color wp-elements-355c83b81d2304df792c4dd51ca59bbc\" style=\"font-style:normal;font-weight:400\">Parliamone subito.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:40px;padding-bottom:40px\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button form-toggle\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contatti\" style=\"padding-right:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">Contattaci<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group form-wrapper has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f11286-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/9495#wpcf7-f11286-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"11286\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f11286-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"contact-form contact-form-b2b\">\n\t<div class=\"general-info\">\n\t\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Firstname and lastname\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><\/label><label><span class=\"wpcf7-form-control-wrap\" data-name=\"company-name\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company name\" value=\"\" type=\"text\" name=\"company-name\" \/><\/span><\/label><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"phonetext-631\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-phonetext wpcf7-text wpcf7-validates-as-phonetext\" data-numberonly=\"true\" aria-invalid=\"false\" placeholder=\"Telephone\" value=\"\" type=\"text\" name=\"phonetext-631\" \/><input type=\"hidden\" name=\"phonetext-631-country-code\" class=\"wpcf7-phonetext-country-code\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"subject\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><textarea cols=\"40\" rows=\"10\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Tell us about your project\" name=\"your-subject\"><\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"actions\">\n\t\t<div class=\"checkboxes\">\n\t\t\t<div class=\"privacy-checkbox\">\n\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-618\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-618\" value=\"1\" id=\"privacy-consent\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I declare that I have read and understood the <a href=\"https:\/\/www.tidycode.it\/en\/privacy-policy\" target=\"_blank\"> Privacy Policy<\/a> *<\/span><\/label><\/span><\/span><\/span>\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"newsletter-checkbox\">\n\t\t\t\t<p><!-- Mailchimp for WordPress v4.9.17 - https:\/\/www.mc4wp.com\/ --><input type=\"hidden\" name=\"_mc4wp_subscribe_contact-form-7\" value=\"0\" \/><span class=\"mc4wp-checkbox mc4wp-checkbox-contact-form-7 \" ><label><input type=\"checkbox\" name=\"_mc4wp_subscribe_contact-form-7\" value=\"1\"  \/><span>Voglio iscrivermi alla newsletter.<\/span><\/label><\/span><!-- \/ Mailchimp for WordPress -->\n\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"submit-button\">\n\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Scopri come l&#8217;AI sta rivoluzionando la ricerca prodotti online. Trend, tecnologie e strumenti per migliorare UX e conversioni in eCommerce. Nel 2025, la ricerca dei prodotti in un eCommerce non \u00e8 pi\u00f9 un semplice campo di input con un&#8217;icona a forma di lente. \u00c8 diventata un\u2019esperienza guidata, contestuale e conversazionale, alimentata dall\u2019Intelligenza Artificiale. Le aspettative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[123],"tags":[116],"class_list":["post-9495","post","type-post","status-publish","format-standard","hentry","category-ecommerce","tag-ecommerce-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI e ricerca prodotti eCommerce nel 2025 | Tidycode<\/title>\n<meta name=\"description\" content=\"Scopri come l&#039;AI sta rivoluzionando la ricerca prodotti online. 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