{"id":8328,"date":"2024-10-31T15:07:58","date_gmt":"2024-10-31T14:07:58","guid":{"rendered":"https:\/\/www.tidycode.it\/data-analyst-who-he-is-what-he-does-and-why-he-is-important-for-companies"},"modified":"2025-01-30T15:34:42","modified_gmt":"2025-01-30T14:34:42","slug":"data-analyst-who-he-is-what-he-does-and-why-he-is-important-for-companies","status":"publish","type":"post","link":"https:\/\/www.tidycode.it\/en\/data-analyst-who-he-is-what-he-does-and-why-he-is-important-for-companies","title":{"rendered":"Data Analyst: who he is, what he does, and why he is important for companies"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h1 style=\"font-size:clamp(41.23px, 2.577rem + ((1vw - 3.2px) * 3.83), 78px);font-style:normal;font-weight:500;\" class=\"has-link-color wp-elements-f8fe21347b6bd5ca15522d302751be15 wp-block-post-title has-text-color has-custom-black-color\">Data Analyst: who he is, what he does, and why he is important for companies<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-find-out-who-the-data-analyst-is-what-they-do-and-why-this-figure-is-crucial-to-business-strategies\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Find out who the Data Analyst is, what they do, and why this figure is crucial to business strategies. <\/mark><\/h2>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-wpzoom-blocks-social-icons is-style-with-canvas-round\" style=\"--wpz-social-icons-block-item-font-size:18px;--wpz-social-icons-block-item-padding-horizontal:6px;--wpz-social-icons-block-item-padding-vertical:6px;--wpz-social-icons-block-item-margin-horizontal:5px;--wpz-social-icons-block-item-margin-vertical:5px;--wpz-social-icons-block-item-border-radius:50px;--wpz-social-icons-block-label-font-size:16px;--wpz-social-icons-block-label-color:#2e3131;--wpz-social-icons-block-label-color-hover:#2e3131;--wpz-social-icons-alignment:flex-start\"><a href=\"https:\/\/facebook.com\" class=\"social-icon-link\" target=\"_blank\" rel=\"noopener\" title=\"Facebook\" style=\"--wpz-social-icons-block-item-color:#2E3131;--wpz-social-icons-block-item-color-hover:#2E3131\"><span class=\"social-icon socicon socicon-facebook\"><\/span><\/a><a href=\"https:\/\/it.linkedin.com\/\" class=\"social-icon-link\" target=\"_blank\" rel=\"noopener\" title=\"Linkedin\" style=\"--wpz-social-icons-block-item-color:#2E3131;--wpz-social-icons-block-item-color-hover:#2E3131\"><span class=\"social-icon socicon socicon-linkedin\"><\/span><\/a><a href=\"https:\/\/instagram.com\" class=\"social-icon-link\" target=\"_blank\" rel=\"noopener\" title=\"Instagram\" style=\"--wpz-social-icons-block-item-color:#2E3131;--wpz-social-icons-block-item-color-hover:#2E3131\"><span class=\"social-icon socicon socicon-instagram\"><\/span><\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:0;padding-top:0\">\n<div class=\"wp-block-custom-animated-image animated-image-block\"><img decoding=\"async\" src=\"https:\/\/www.tidycode.uk\/wp-content\/uploads\/2024\/10\/Homesito-5.png\" alt=\"Data Analyst: who he is, what he does, and why he is important for companies\" class=\"animated-img\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>In today&#8217;s digital world, the ability to interpret data is a skill increasingly in demand by companies. The <strong>Data Analyst<\/strong> is a professional figure who plays a key role in strategic business decisions, transforming raw data into meaningful business information. In this article we will explore the role of the Data Analyst, the <strong>skills required<\/strong>, and why this figure differs from other data professionals such as the <strong>Data Scientist<\/strong> and <strong>Data Engineer<\/strong>.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.tidycode.uk\/wp-content\/uploads\/2024\/10\/1-12.png\" alt=\"Data Analyst: who he is, what he does, and why he is important for companies\" class=\"wp-image-4558\" style=\"border-radius:32px\" srcset=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/10\/1-12.png 1080w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/10\/1-12-240x300.png 240w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/10\/1-12-819x1024.png 819w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/10\/1-12-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-6 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h2 class=\"wp-block-heading\" id=\"h-who-is-the-data-analyst-and-what-are-his-or-her-responsibilities\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\"><strong>Who is the Data Analyst<\/strong> and what are his or her responsibilities?<\/mark><\/h2>\n\n\n\n<p>The Data Analyst is a specialist who is responsible for collecting, processing, and analyzing business data to derive strategic information and support informed decisions. His or her main responsibilities include:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data collection and cleaning:<\/strong> retrieve data from different sources, check their accuracy, and prepare them for analysis.<\/li>\n\n\n\n<li><strong>Exploratory analysis:<\/strong> exploring data to identify trends, patterns or anomalies.<\/li>\n\n\n\n<li><strong>Creation of reports and visualizations:<\/strong> presenting results in a clear and understandable way through graphs, tables, and detailed reports.<\/li>\n\n\n\n<li><strong>Supporting business decisions:<\/strong> providing useful insights to improve performance, optimize resources, and make data-driven decisions.<\/li>\n<\/ul>\n\n\n\n<p>The Data Analyst has technical skills in analysis tools such as <strong><a href=\"https:\/\/www.microsoft.com\/it-it\/sql-server\/sql-server-downloads\">SQL<\/a>, <a href=\"https:\/\/www.microsoft.com\/it-it\/microsoft-365\/excel?market=it\">Excel<\/a>, <a href=\"https:\/\/www.python.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Python<\/a><\/strong>, and <strong>visualization software<\/strong> such as <a href=\"https:\/\/www.tableau.com\/it-it\">Tableau <\/a>or <a href=\"https:\/\/www.microsoft.com\/it-it\/power-platform\/products\/power-bi?market=it\" target=\"_blank\" rel=\"noreferrer noopener\">Power BI<\/a>. In addition, he or she must have strong interpretation and communication skills to explain his or her analysis to non-technical teams. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-competencies-of-a-data-analyst\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Key <strong>competencies <\/strong>of a Data Analyst<\/mark><\/mark><\/h2>\n\n\n\n<p>To excel in this role, a Data Analyst must possess a combination of technical and analytical skills, including:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Knowledge of programming languages<\/strong>: SQL for databases, as well as Python or R for advanced analysis.<\/li>\n\n\n\n<li><strong>Statistical analysis<\/strong>: ability to apply statistical concepts to interpret data and validate results.<\/li>\n\n\n\n<li><strong>Visualization skills<\/strong>: being able to present information clearly and intuitively is critical to making data understandable at the enterprise level.<\/li>\n\n\n\n<li><strong>Soft Skills<\/strong>: communication and problem-solving skills to collaborate effectively with non-technical teams.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-8 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group mb-hidden has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-data-analysis-and-why-it-is-important-for-online-businesses\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\"><strong>What is Data Analysis<\/strong> and why it is important for Online Businesses<\/mark><\/h3>\n\n\n\n<p><strong>Data Analysis<\/strong> is the process of examining, cleaning, transforming and modeling data for the purpose of deriving useful information. In an era when data is abundant and accessible, the ability to analyze it effectively enables businesses to gain significant competitive advantages. Through Data Analysis, online businesses can:  <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Personalize the customer experience<\/strong>: by analyzing user behaviors and preferences, companies can offer personalized experiences, increasing satisfaction and loyalty.<\/li>\n\n\n\n<li><strong>Optimize marketing campaigns<\/strong>: analyzing marketing data allows you to identify the best performing channels and optimize resources.<\/li>\n\n\n\n<li><strong>Improve decision making<\/strong>: access to accurate and analyzed data enables faster and more effective decisions.<\/li>\n\n\n\n<li><strong>Identify market trends<\/strong>: analyzing sales data and customer preferences allows you to intercept emerging trends and adapt your company&#8217;s offerings in real time.<\/li>\n<\/ol>\n\n\n\n<p>According to a recent study published in <a href=\"https:\/\/www.mckinsey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>McKins<\/strong><\/a><a href=\"https:\/\/www.mckinsey.com\/\"><strong>ey<\/strong><\/a>, companies that effectively leverage Data Analysis can achieve <strong>revenue increases of up to 20 percent<\/strong>. In a constantly evolving digital environment, the ability to understand and interpret data is now a must for any online business. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull numerated-features-container has-base-2-color has-text-color has-background has-link-color wp-elements-d7bae22ddafedcaaa14a31b3cb1bb4b3 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#280058;margin-top:0px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns numerated-features-columns wp-container-content-1 is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\" style=\"margin-top:0px;padding-top:0px;padding-bottom:0px\">\n<div class=\"wp-block-column numerated-features-description is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-right:30%\">\n<h3 class=\"wp-block-heading\" id=\"h-why-the-data-analyst-is-important-in-strategic-business-decisions\" style=\"font-size:clamp(41.23px, 2.577rem + ((1vw - 3.2px) * 3.83), 78px);font-style:normal;font-weight:500\">Why the Data Analyst is Important in <strong>Strategic Business<\/strong> Decisions<\/h3>\n\n\n\n<p style=\"font-style:normal;font-weight:400\">The Data Analyst is a key resource for strategic business decisions. Because of his or her ability to transform large amounts of data into useful insights, he or she supports the company in: <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column numerated-features is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-default has-accent-4-color has-text-color has-link-color has-ibm-plex-mono-font-family wp-elements-0338177f986b46c107a17b6b23648a10\" style=\"font-size:clamp(60.065px, 3.754rem + ((1vw - 3.2px) * 6.868), 126px);font-style:normal;font-weight:100\">01.<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-reduce-the-risks\" style=\"font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.094), 48px);font-style:normal;font-weight:300\">Reduce the risks<\/h4>\n\n\n\n<p style=\"font-style:normal;font-weight:400\">With detailed analysis, you can predict trends and prepare for market changes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-default has-accent-4-color has-text-color has-link-color has-ibm-plex-mono-font-family wp-elements-74b33790eb91eae32f45a21c42fd8ce6\" style=\"font-size:clamp(60.065px, 3.754rem + ((1vw - 3.2px) * 6.868), 126px);font-style:normal;font-weight:100\">02.<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-optimizing-costs\" style=\"font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.094), 48px);font-style:normal;font-weight:300\">Optimizing costs<\/h4>\n\n\n\n<p style=\"font-style:normal;font-weight:400\">Companies can identify areas for improvement and underutilized resources, optimizing operations and reducing waste.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-default has-accent-4-color has-text-color has-link-color has-ibm-plex-mono-font-family wp-elements-a3545450c2543cede8daa2cdb607f567\" style=\"font-size:clamp(60.065px, 3.754rem + ((1vw - 3.2px) * 6.868), 126px);font-style:normal;font-weight:100\">03.<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-increasing-competitiveness\" style=\"font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.094), 48px);font-style:normal;font-weight:300\">Increasing competitiveness<\/h4>\n\n\n\n<p style=\"font-style:normal;font-weight:400\">Data provide a better understanding of the market, customers and competitors, offering a competitive advantage.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-base-2-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-15 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<h4 class=\"wp-block-heading\" id=\"h-differences-between-data-analyst-data-scientist-and-data-engineer\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\"><strong>Differences between Data Analyst, Data Scientist and Data Engineer<\/strong><\/mark><\/h4>\n\n\n\n<p>In the landscape of data-related jobs, it is common to find the <strong>Data Scientist<\/strong> and <strong>Data Engineer<\/strong> along with the Data Analyst. Although the skills may overlap, each role has distinct goals: <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-data-analyst\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-purple-1-color\">Data Analyst<\/mark><\/strong><\/h4>\n\n\n\n<p>Focuses on descriptive analysis, that is, interpreting historical data to understand &#8220;what happened.&#8221; Uses analysis and visualization tools to make information accessible to all business departments. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-data-scientist\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-purple-1-color\">Data Scientist<\/mark><\/strong><\/h4>\n\n\n\n<p>In addition to descriptive analysis, the Data Scientist uses advanced <strong>machine learning<\/strong> techniques and predictive models to answer more complex questions such as &#8220;what will happen.&#8221; He or she is a highly technical figure, often working with large amounts of unstructured data. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-data-engineer\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-purple-1-color\">Data Engineer<\/mark><\/strong><\/h4>\n\n\n\n<p>This figure is responsible for managing and maintaining the infrastructure needed to collect and store data. The Data Engineer creates the data pipelines and environments that enable analysts and scientists to have access to clean, organized data. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group mb-hidden has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.tidycode.uk\/wp-content\/uploads\/2024\/10\/2-11.png\" alt=\"Data Analyst: who he is, what he does, and why he is important for companies\" class=\"wp-image-4559\" style=\"border-radius:32px\" srcset=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/10\/2-11.png 1080w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/10\/2-11-240x300.png 240w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/10\/2-11-819x1024.png 819w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/10\/2-11-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>In summary, the Data Analyst is a key figure for modern companies aiming for <strong>data-driven growth<\/strong>. His or her ability to extract insights from business data makes <strong>informed and strategic decisions<\/strong> possible, improving competitiveness and efficiency. While the Data Scientist and Data Engineer hold more technical roles, the Data Analyst is the data interpreter that every company should have.  <\/p>\n\n\n\n<p>If your company is looking for <strong><a href=\"https:\/\/www.tidycode.uk\/data-analysis\" target=\"_blank\" rel=\"noreferrer noopener\">data-driven solutions<\/a><\/strong> to improve performance, <strong>Tidycode<\/strong> is the ideal partner. With a team specialized in consulting and development of Data Analysis solutions, we can support you at all stages: from data collection to its transformation into operational insights. Relying on Tidycode means getting a <strong>tailored service<\/strong> designed to meet the needs of your business and help you make the most of the strategic potential of data. Contact us to find out how we can take your business to the next level.   <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.tidycode.uk\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group mb-hidden has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull related-wrapper has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f1f0f0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class='yarpp yarpp-related yarpp-related-shortcode yarpp-template-yarpp-template-thumbnail'>\n<!-- YARPP Thumbnails -->\n<div class=\"related\">\n<h3>Potrebbe interessarti:<\/h3>\n<div class=\"swiper-container slider-block-wrapper yarpp-thumbnails-horizontal\">\n<div class=\"swiper-wrapper\">\n<a class='swiper-slide yarpp-thumbnail' rel='norewrite' href='https:\/\/www.tidycode.it\/en\/google-performance-max-opportunity-or-limitation-for-ecommerce' title='Google Performance Max: opportunity or limitation for eCommerce?'>\n<div class=\"yarpp-thumbnail-content\">\n<div class=\"post-category\">\n<div class=\"related-thumbnail\">\n<span class=\"yarpp-thumbnail-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/01\/logo-marketing.svg\" alt=\"Default Thumbnail\" data-pin-nopin=\"true\" \/><\/span><\/div>\n<span class=\"yarpp-thumbnail-category\">Marketing<\/span><\/div>\n<span class=\"yarpp-thumbnail-title\">Google Performance Max: opportunity or limitation for eCommerce?<\/span><span class='yarpp-thumbnail-button'>Scopri di pi\u00f9<\/span>\n<\/div>\n<\/a>\n<a class='swiper-slide yarpp-thumbnail' rel='norewrite' href='https:\/\/www.tidycode.it\/en\/social-media-analytics-tools-and-kpis-to-evaluate-marketing-strategies' title='Social Media Analytics: tools and KPIs to evaluate Marketing Strategies.'>\n<div class=\"yarpp-thumbnail-content\">\n<div class=\"post-category\">\n<div class=\"related-thumbnail\">\n<span class=\"yarpp-thumbnail-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/01\/logo-marketing.svg\" alt=\"Default Thumbnail\" data-pin-nopin=\"true\" \/><\/span><\/div>\n<span class=\"yarpp-thumbnail-category\">Marketing<\/span><\/div>\n<span class=\"yarpp-thumbnail-title\">Social Media Analytics: tools and KPIs to evaluate Marketing Strategies.<\/span><span 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In today&#8217;s digital world, the ability to interpret data is a skill increasingly in demand by companies. The Data Analyst is a professional figure who plays a key role in strategic business decisions, transforming raw data [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Data Analyst","_yoast_wpseo_title":"Data Analyst: who he is, what he does, and why he is important to companies %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Learn who the Data Analyst is, what they do, and why this figure is crucial to business strategies. We also explore the differences between Data Analyst, Data Scientist, and Data Engineer, and the importance of Data Analysis to the success of online businesses.","inline_featured_image":false,"footnotes":""},"categories":[192],"tags":[193],"class_list":["post-8328","post","type-post","status-publish","format-standard","hentry","category-marketing-en","tag-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.6 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Analyst: who he is, what he does, and why he is important to companies | Tidycode<\/title>\n<meta name=\"description\" content=\"Learn who the Data Analyst is, what they do, and why this figure is crucial to business strategies. 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