{"id":8297,"date":"2024-11-22T09:03:52","date_gmt":"2024-11-22T08:03:52","guid":{"rendered":"https:\/\/www.tidycode.it\/goodbye-third-party-cookies-how-to-prepare-your-ecommerce-for-googles-change"},"modified":"2025-01-30T15:30:37","modified_gmt":"2025-01-30T14:30:37","slug":"goodbye-third-party-cookies-how-to-prepare-your-ecommerce-for-googles-change","status":"publish","type":"post","link":"https:\/\/www.tidycode.it\/en\/goodbye-third-party-cookies-how-to-prepare-your-ecommerce-for-googles-change","title":{"rendered":"Goodbye third-party cookies: how to prepare your eCommerce for Google’s change"},"content":{"rendered":"\n

Goodbye third-party cookies: how to prepare your eCommerce for Google’s change<\/h1><\/div>\n\n\n\n
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With the end of third-party cookies in 2024, Google is revolutionizing data collection. Discover alternative strategies to improve personalization and conversions in your eCommerce. <\/mark><\/h2>\n\n\n\n
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The year 2024 will be remembered as the breakthrough year in online data management. With Google Chrome<\/strong> ‘s final decision to eliminate third-party cookies, the landscape of data collection and personalization is changing dramatically. If you have an eCommerce business, it is essential to understand these transformations to stay competitive and build new strategies based on first-party data. <\/p>\n<\/div>\n\n\n\n

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Why did Google remove third-party cookies?<\/mark><\/h2>\n\n\n\n

Third-party cookies, used to track user behavior across different websites, have been in the spotlight for privacy<\/strong> and transparency<\/strong> issues. With regulations such as GDPR<\/strong> in Europe and CCPA<\/strong> in California, tech giants have begun to reduce their reliance on this technology. Google is following in the footsteps of Apple, which has already restricted data tracking with its iOS 14.5 update. <\/p>\n<\/div>\n\n\n\n

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The alternatives: the first part data<\/mark><\/h2>\n\n\n\n

The end of cookies does not mean the end of personalization, but it does require a paradigm shift. First-Party Data<\/strong> (First-Party Data) is now at the heart of marketing strategies. This data is collected directly from your customers through: <\/p>\n\n\n\n