{"id":8283,"date":"2024-09-27T17:50:48","date_gmt":"2024-09-27T15:50:48","guid":{"rendered":"https:\/\/www.tidycode.it\/black-friday-opportunities-and-strategies-for-ecommerce"},"modified":"2025-01-30T16:21:32","modified_gmt":"2025-01-30T15:21:32","slug":"black-friday-opportunities-and-strategies-for-ecommerce","status":"publish","type":"post","link":"https:\/\/www.tidycode.it\/en\/black-friday-opportunities-and-strategies-for-ecommerce","title":{"rendered":"Black Friday: Opportunities and Strategies for Ecommerce"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><h1 style=\"font-size:clamp(41.23px, 2.577rem + ((1vw - 3.2px) * 3.83), 78px);font-style:normal;font-weight:500;\" class=\"has-link-color wp-elements-f8fe21347b6bd5ca15522d302751be15 wp-block-post-title has-text-color has-custom-black-color\">Black Friday: Opportunities and Strategies for Ecommerce<\/h1><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"w-75\" style=\"font-size:clamp(18.959px, 1.185rem + ((1vw - 3.2px) * 1.15), 30px);font-style:normal;font-weight:500;letter-spacing:0.5px\">Discover solutions to optimize your Black Friday.<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-wpzoom-blocks-social-icons is-style-with-canvas-round\" style=\"--wpz-social-icons-block-item-font-size:18px;--wpz-social-icons-block-item-padding-horizontal:6px;--wpz-social-icons-block-item-padding-vertical:6px;--wpz-social-icons-block-item-margin-horizontal:5px;--wpz-social-icons-block-item-margin-vertical:5px;--wpz-social-icons-block-item-border-radius:50px;--wpz-social-icons-block-label-font-size:16px;--wpz-social-icons-block-label-color:#2e3131;--wpz-social-icons-block-label-color-hover:#2e3131;--wpz-social-icons-alignment:flex-start\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.tidycode.uk\/black-friday-opportunita-e-strategie-per-lecommerce\" class=\"social-icon-link\" target=\"_blank\" rel=\"noopener\" title=\"Facebook\" style=\"--wpz-social-icons-block-item-color:#2E3131;--wpz-social-icons-block-item-color-hover:#2E3131\"><span class=\"social-icon socicon socicon-facebook\"><\/span><\/a><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.tidycode.uk\/black-friday-opportunita-e-strategie-per-lecommerce\" class=\"social-icon-link\" target=\"_blank\" rel=\"noopener\" title=\"Linkedin\" style=\"--wpz-social-icons-block-item-color:#2E3131;--wpz-social-icons-block-item-color-hover:#2E3131\"><span class=\"social-icon socicon socicon-linkedin\"><\/span><\/a><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:0;padding-top:0\">\n<div class=\"wp-block-custom-animated-image animated-image-block\"><img decoding=\"async\" src=\"https:\/\/www.tidycode.uk\/wp-content\/uploads\/2024\/09\/Progetto-senza-titolo-4.png\" alt=\"Black Friday: Opportunities and Strategies for Ecommerce\" class=\"animated-img\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-style:normal;font-weight:400\"><strong>Black Friday i<\/strong>s now a fixture on the global sales calendar. This annual event, which falls on the Friday following Thanksgiving in the United States, is one of the most anticipated occasions for both consumers and businesses. But what are the best strategies to make the most of this day, especially if you have an eCommerce business? Here are some useful tips to prepare for Black Friday.   <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.tidycode.uk\/wp-content\/uploads\/2024\/09\/2-2.png\" alt=\"Black Friday: Opportunities and Strategies for Ecommerce\" class=\"wp-image-3564\" style=\"border-radius:32px\" srcset=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/09\/2-2.png 1080w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/09\/2-2-240x300.png 240w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/09\/2-2-819x1024.png 819w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/09\/2-2-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-black-friday-dates-2024\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Black Friday Dates 2024<\/mark><\/h2>\n\n\n\n<p><strong>Black Friday 2024 <\/strong>will be held on<strong> November 29<\/strong>, as usual on the Friday after Thanksgiving, an American holiday that falls on the last Thursday in November. This event officially marks the beginning of holiday shopping and offers a tremendous opportunity for eCommerce companies to boost sales with deals and promotions. It is important to prepare in advance, as competition during Black Friday is increasingly intense and also involves the weeks before and after, such as <strong>Cyber Monday<\/strong>, which in 2024 will be on <strong>December 2<\/strong>.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-importance-of-black-friday-for-your-business\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">The importance of Black Friday for Your Business<\/mark><\/h2>\n\n\n\n<p>In recent years, Black Friday has stopped being a U.S.-only phenomenon and has become global and highly digital. Online sales are steadily increasing, with eCommerce of all sizes seeking to capitalize on this event.  <\/p>\n\n\n\n<p>Why is Black Friday so relevant?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increased Traffic and Sales: <\/strong>During Black Friday, users actively search for deals and discounts. This means that, with the right strategy, you can attract a significant volume of traffic to your site and convert visitors into buyers. <\/li>\n\n\n\n<li><strong>Loyalty Opportunities: <\/strong>Customers acquired during Black Friday can become loyal customers if you offer a good shopping experience, with targeted offers and impeccable customer service.<\/li>\n\n\n\n<li><strong>Brand Visibility:<\/strong> Taking advantage of this opportunity can give you visibility and make your brand known to a wider audience.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group mb-hidden has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull numerated-features-container has-base-2-color has-text-color has-background has-link-color wp-elements-8c36778ae4964e9fee8e883acee80eb2 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#280058;margin-top:0px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns numerated-features-columns wp-container-content-1 is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\" style=\"margin-top:0px;padding-top:0px;padding-bottom:0px\">\n<div class=\"wp-block-column numerated-features-description is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"padding-right:30%\">\n<h2 class=\"wp-block-heading\" id=\"h-strategies-for-maximizing-results\" style=\"font-size:clamp(41.23px, 2.577rem + ((1vw - 3.2px) * 3.83), 78px);font-style:normal;font-weight:500\">Strategies for Maximizing Results<\/h2>\n\n\n\n<p style=\"font-style:normal;font-weight:400\">To be successful during Black Friday, it is not enough to simply throw discounts. Here are some effective strategies: <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column numerated-features is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-default has-accent-4-color has-text-color has-link-color has-ibm-plex-mono-font-family wp-elements-71fb0dd84c58cca388c22881c61ce149\" id=\"h-01\" style=\"font-size:clamp(60.065px, 3.754rem + ((1vw - 3.2px) * 6.868), 126px);font-style:normal;font-weight:100\">01.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prepare-website-and-technical-infrastructure\" style=\"font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.094), 48px);font-style:normal;font-weight:300\">Prepare website and technical infrastructure<\/h2>\n\n\n\n<p style=\"font-style:normal;font-weight:400\">Make sure your eCommerce is optimized to handle traffic spikes. Using technologies such as <strong>Fastly Cache<\/strong> or an advanced caching configuration can ensure high performance even during busy hours. Verify that the checkout process is smooth and unobstructed, including optimizing for mobile.  <\/p>\n\n\n\n<p style=\"font-style:normal;font-weight:400\"><strong><a href=\"https:\/\/www.tidycode.uk\/sviluppo-e-commerce-b2c-e-b2b\" target=\"_blank\" rel=\"noreferrer noopener\">Discover more<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-default has-accent-4-color has-text-color has-link-color has-ibm-plex-mono-font-family wp-elements-f4983dda5f8eabbb714a295cc8c12523\" id=\"h-02\" style=\"font-size:clamp(60.065px, 3.754rem + ((1vw - 3.2px) * 6.868), 126px);font-style:normal;font-weight:100\">02.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-exclusive-and-limited-offers\" style=\"font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.094), 48px);font-style:normal;font-weight:300\">Exclusive and limited offers<\/h2>\n\n\n\n<p style=\"font-style:normal;font-weight:400\">Consumers love to feel special. Offer unique Black Friday promotions, such as exclusive discounts for those who sign up for your newsletter or for customers who have purchased in the past. Time-limited promotions generate a sense of urgency, encouraging quick purchases.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-default has-accent-4-color has-text-color has-link-color has-ibm-plex-mono-font-family wp-elements-39d0e1fb013da4c198ee56c9ed654ecc\" id=\"h-03\" style=\"font-size:clamp(60.065px, 3.754rem + ((1vw - 3.2px) * 6.868), 126px);font-style:normal;font-weight:100\">03.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-multi-channel-marketing-strategies\" style=\"font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.094), 48px);font-style:normal;font-weight:300\">Multi-Channel Marketing Strategies<\/h2>\n\n\n\n<p style=\"font-style:normal;font-weight:400\">To be successful, an integrated marketing campaign is essential. Use email marketing, social media and digital advertising to promote your offers. Tailor messages for different segments of your audience, leveraging tools such as <strong>Adobe Sensei <\/strong>to personalize product recommendations based on user preferences.  <\/p>\n\n\n\n<p style=\"font-style:normal;font-weight:400\"><strong><a href=\"https:\/\/www.tidycode.uk\/consulenza-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Discover more<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-default has-accent-4-color has-text-color has-link-color has-ibm-plex-mono-font-family wp-elements-5d381088e0248f19a439f8d2ee14c5af\" id=\"h-04\" style=\"font-size:clamp(60.065px, 3.754rem + ((1vw - 3.2px) * 6.868), 126px);font-style:normal;font-weight:100\">04.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimized-logistics-and-shipping\" style=\"font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.094), 48px);font-style:normal;font-weight:300\">Optimized Logistics and Shipping<\/h2>\n\n\n\n<p style=\"font-style:normal;font-weight:400\">Once sales are made, on-time delivery is critical. Plan ahead for shipments and offer options such as <strong>click &amp; collect<\/strong> for those who prefer to pick up directly in store. Consider integrating a <strong>store locator<\/strong> to guide customers to the nearest store.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-focus-on-customer-experience-e-seo\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">Focus on<\/mark> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-purple-1-color\">Customer Experience <\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-black-color\">e <\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-purple-1-color\">SEO<\/mark><\/h3>\n\n\n\n<p>As you prepare for Black Friday, don&#8217;t forget to optimize the <a href=\"https:\/\/www.tidycode.uk\/consulenza-search-engine-optimization-seo\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SEO <\/strong><\/a>of your site. Optimized pages can increase organic visibility during this period of heavy competition. Include keywords such as &#8220;Black Friday deals,&#8221; &#8220;Black Friday discounts,&#8221; and the like in your content and meta tags.  <\/p>\n\n\n\n<p>Also, to improve the customer experience, consider integrating flexible payment systems such as <strong>Klarna<\/strong>, which allow customers to split payment into installments, or modules such as <strong>Zendesk <\/strong>to better manage support requests.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-15 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.tidycode.uk\/wp-content\/uploads\/2024\/09\/1-4.png\" alt=\"Black Friday: Opportunities and Strategies for Ecommerce\" class=\"wp-image-3566\" style=\"border-radius:32px\" srcset=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/09\/1-4.png 1080w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/09\/1-4-240x300.png 240w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/09\/1-4-819x1024.png 819w, https:\/\/www.tidycode.it\/wp-content\/uploads\/2024\/09\/1-4-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Black Friday is an amazing opportunity to grow your eCommerce, but it requires careful preparation and a well-thought-out strategy. <\/p>\n\n\n\n<p>Focus on an excellent customer experience, smart promotions, and a solid technical infrastructure to make the most of this hectic shopping day.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull related-wrapper has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f1f0f0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class='yarpp yarpp-related yarpp-related-shortcode yarpp-template-yarpp-template-thumbnail'>\n<!-- YARPP Thumbnails -->\n<div class=\"related\">\n<h3>Potrebbe interessarti:<\/h3>\n<div class=\"swiper-container slider-block-wrapper yarpp-thumbnails-horizontal\">\n<div class=\"swiper-wrapper\">\n<a class='swiper-slide yarpp-thumbnail' rel='norewrite' href='https:\/\/www.tidycode.it\/en\/magento-2' title='Magento 2'>\n<div class=\"yarpp-thumbnail-content\">\n<div class=\"post-category\">\n<div class=\"related-thumbnail\">\n<span class=\"yarpp-thumbnail-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/01\/logo-ecommerce.svg\" alt=\"Default Thumbnail\" data-pin-nopin=\"true\" \/><\/span><\/div>\n<span class=\"yarpp-thumbnail-category\">eCommerce<\/span><\/div>\n<span class=\"yarpp-thumbnail-title\">Magento 2<\/span><span class='yarpp-thumbnail-button'>Scopri di pi\u00f9<\/span>\n<\/div>\n<\/a>\n<a class='swiper-slide yarpp-thumbnail' rel='norewrite' href='https:\/\/www.tidycode.it\/en\/sustainability-ecommerce-how-companies-respond-to-environmental-challenges' title='Sustainability eCommerce: how companies respond to environmental challenges'>\n<div class=\"yarpp-thumbnail-content\">\n<div class=\"post-category\">\n<div class=\"related-thumbnail\">\n<span class=\"yarpp-thumbnail-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/01\/logo-ecommerce.svg\" alt=\"Default Thumbnail\" data-pin-nopin=\"true\" \/><\/span><\/div>\n<span class=\"yarpp-thumbnail-category\">eCommerce<\/span><\/div>\n<span class=\"yarpp-thumbnail-title\">Sustainability eCommerce: how companies respond to environmental challenges<\/span><span class='yarpp-thumbnail-button'>Scopri di pi\u00f9<\/span>\n<\/div>\n<\/a>\n<a class='swiper-slide yarpp-thumbnail' rel='norewrite' href='https:\/\/www.tidycode.it\/en\/bfcm-2024-ecommerce-platforms-that-shined-during-black-friday-and-cyber-monday' title='BFCM 2024: eCommerce platforms that shined during Black Friday and Cyber Monday'>\n<div class=\"yarpp-thumbnail-content\">\n<div class=\"post-category\">\n<div class=\"related-thumbnail\">\n<span class=\"yarpp-thumbnail-default\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.tidycode.it\/wp-content\/uploads\/2025\/01\/logo-ecommerce.svg\" alt=\"Default Thumbnail\" data-pin-nopin=\"true\" \/><\/span><\/div>\n<span class=\"yarpp-thumbnail-category\">eCommerce<\/span><\/div>\n<span class=\"yarpp-thumbnail-title\">BFCM 2024: eCommerce platforms that shined during Black Friday and Cyber Monday<\/span><span class='yarpp-thumbnail-button'>Scopri di pi\u00f9<\/span>\n<\/div>\n<\/a>\n<\/div>\n<div class='cms-slider-progress-container lg-hidden'>\n<div class='swiper-scrollbar cms-slider-progress'><\/div>\n<\/div>\n<\/div>\n<div class='actions'><a class='btn-primary' href='https:\/\/www.tidycode.it\/blog'>Vedi altri<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull contact-banner has-base-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"footer-contact\" 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class=\"wp-block-heading has-custom-black-color has-text-color has-link-color wp-elements-3fd3aae32543a51b4347674abd67e0f0\" id=\"h-vuoi-dare-una-svolta-al-tuo-business\" style=\"font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 2.094), 48px);font-style:normal;font-weight:400\">Vuoi dare una svolta al tuo business?<\/h2>\n\n\n\n<p class=\"has-text-align-left has-custom-black-color has-text-color has-link-color wp-elements-355c83b81d2304df792c4dd51ca59bbc\" style=\"font-style:normal;font-weight:400\">Parliamone subito.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:40px;padding-bottom:40px\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button form-toggle\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contatti\" 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Black Friday is now a fixture on the global sales calendar. This annual event, which falls on the Friday following Thanksgiving in the United States, is one of the most anticipated occasions for both consumers and businesses. 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