{"id":8072,"date":"2025-01-22T10:29:35","date_gmt":"2025-01-22T09:29:35","guid":{"rendered":"https:\/\/www.tidycode.it\/10-common-mistakes-in-ux-ui-and-how-to-avoid-them"},"modified":"2025-01-30T15:17:38","modified_gmt":"2025-01-30T14:17:38","slug":"10-common-mistakes-in-ux-ui-and-how-to-avoid-them","status":"publish","type":"post","link":"https:\/\/www.tidycode.it\/en\/10-common-mistakes-in-ux-ui-and-how-to-avoid-them","title":{"rendered":"10 common mistakes in UX\/UI and how to avoid them"},"content":{"rendered":"\n

10 common mistakes in UX\/UI and how to avoid them<\/h1><\/div>\n\n\n\n
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Learn the 10 most common mistakes in eCommerce UX\/UI and how to avoid them. Improve the user experience with advice from Tidycode experts. <\/p>\n\n\n\n

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The User Experience (UX) and User Interface (UI)<\/a><\/strong> are not just buzzwords in the digital world – they are critical elements in the success of an eCommerce<\/a> business. Incorrect UX\/UI design<\/a> can drive your users away, increasing abandonment rates and undermining sales. That’s why it’s essential to know and prevent the most common problems. <\/p>\n\n\n\n

Here are the 10 most common mistakes and our tips on how to avoid them, based on Tidycode<\/strong>‘s experience.<\/p>\n<\/div>\n\n\n\n

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Confusing navigation<\/h2>\n\n\n\n

Unintuitive navigation is one of the main reasons users abandon a site. A complicated menu or poorly organized categories can make even the most motivated customer lose interest. <\/p>\n\n\n\n

How to avoid it:<\/strong>
Design simple and logical navigation. Use clear labels and organize categories so that each product is easily accessible. Technologies such as Vue Storefront<\/a><\/strong> allow you to implement smooth navigations that are perfect for the mobile experience. <\/p>\n\n\n\n

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Slow loading times<\/h2>\n\n\n\n

In eCommerce<\/a>, speed is everything. If your site takes more than three seconds to load, 53% of users will abandon it. <\/p>\n\n\n\n

How to avoid it:<\/strong>
Optimize images, use a content delivery network (CDN), and evaluate scalable cloud solutions such as AWS<\/a><\/strong>. Lightweight design and deferred loading of content are other good practices to improve performance. <\/p>\n\n\n\n

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Inconspicuous Call-to-Action (CTA)<\/h2>\n\n\n\n

CTAs should guide users in their decisions, but if they are difficult to notice or do not convey urgency, you will miss out on conversion opportunities.<\/p>\n\n\n\n

How to avoid it:<\/strong>
Design buttons that are clear, visible and eye-catching. Use contrasting colors and direct messages, such as “Add to cart” or “Learn more.” Place CTAs at strategic points in the user journey. <\/p>\n\n\n\n

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Complicated checkout<\/h2>\n\n\n\n

A lengthy or confusing checkout process is a major cause of abandoned carts.<\/p>\n\n\n\n

How to avoid it:<\/strong>
Make checkout short and intuitive, avoiding unnecessary steps. Offer the ability to shop as a guest and integrate popular and local payment methods. Shopify Plus<\/strong><\/a>, for example, offers advanced features for streamlined checkout. <\/p>\n\n\n\n

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Not mobile-friendly design<\/h2>\n\n\n\n

With more than 70% of online purchases made from mobile devices, a not responsive design can cost you dearly.<\/p>\n\n\n\n

How to avoid it:<\/strong>
Design your eCommerce<\/a> with mobile devices in mind first (mobile-first approach). Use frameworks such as Vue Storefront<\/a><\/strong> to create smooth, high-performing experiences on every device. <\/p>\n\n\n\n

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Unclear product information<\/h2>\n\n\n\n

Vague or incomplete descriptions, low-quality images, or the absence of reviews can undermine customer confidence.<\/p>\n\n\n\n

How to avoid it:<\/strong>
Invest in professional and detailed images. Provide comprehensive descriptions that highlight product benefits and add reviews to reassure users. PIM solutions<\/a> such as Pimcore<\/strong> <\/a>can help you better manage catalog content. <\/p>\n\n\n\n

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Intrusive pop-ups<\/h2>\n\n\n\n

Pop-ups can be useful for collecting sign-ups or promoting offers, but if too invasive, they risk annoying users.<\/p>\n\n\n\n

How to avoid it:<\/strong>
Use pop-ups in moderation and make sure they are easy to close. Offer relevant content and offer it at the right time, such as after a few minutes of browsing. <\/p>\n\n\n\n

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Lack of visual feedback<\/h2>\n\n\n\n

When a user interacts with your site, they should receive visual feedback that confirms the action, such as clicking a button or adding a product to a shopping cart.<\/p>\n\n\n\n

How to avoid it:<\/strong>
Add light animations or confirmation messages for each important action. These details improve the user experience and reduce confusion. <\/p>\n\n\n\n

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Absence of regular testing<\/h2>\n\n\n\n

Even the most polished design can become outdated or ineffective over time. Ignoring regular testing and updates can undermine your eCommerce<\/a>‘s performance. <\/p>\n\n\n\n

How to avoid it:<\/strong>
Run regular A\/B tests and analyze user behavior data. Tools like Hotjar<\/strong> can help you identify friction points and opportunities for improvement. <\/p>\n\n\n\n

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Avoiding these common mistakes in UX\/UI<\/a> is critical to ensuring an enjoyable shopping experience and maximizing conversions. At Tidycode<\/strong>, we combine experience, innovation and technology to design and optimize eCommerce<\/a> that not only satisfies users, but wins them over. <\/p>\n\n\n\n

Want to find out how to improve the UX\/UI <\/a>of your eCommerce<\/a>?<\/strong><\/p>\n\n\n\n

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Contact us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Potrebbe interessarti:<\/h3>\n
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\n\"Default<\/span><\/div>\nMarketing<\/span><\/div>\nThe best tools to personalize the user experience in your eCommerce<\/span>Scopri di pi\u00f9<\/span>\n<\/div>\n<\/a>\n\n
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\n\"Default<\/span><\/div>\nMarketing<\/span><\/div>\nUser Experience for eCommerce: strategies for a winning UX<\/span>Scopri di pi\u00f9<\/span>\n<\/div>\n<\/a>\n\n
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\n\"Default<\/span><\/div>\nMarketing<\/span><\/div>\nGamification in eCommerce: how to engage and retain customers<\/span>Scopri di pi\u00f9<\/span>\n<\/div>\n<\/a>\n<\/div>\n
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Vedi altri<\/a><\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n
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Vuoi dare una svolta al tuo business?<\/h2>\n\n\n\n

Parliamone subito.<\/p>\n<\/div>\n\n\n\n

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Contattaci<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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