{"id":8302,"date":"2024-09-19T15:35:31","date_gmt":"2024-09-19T13:35:31","guid":{"rendered":"https:\/\/www.tidycode.it\/projects\/caleffi"},"modified":"2025-01-30T14:50:04","modified_gmt":"2025-01-30T13:50:04","slug":"caleffi","status":"publish","type":"page","link":"https:\/\/www.tidycode.it\/en\/projects\/caleffi","title":{"rendered":"Caleffi"},"content":{"rendered":"\n
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Adobe Commerce<\/a><\/p>\n\n\n\n

Magento<\/a><\/p>\n<\/div>\n\n\n\n

Caleffi<\/h1>\n\n\n\n

Caleffi is a project developed with Adobe Commerce enterprise version of Magento 2, an eCommerce platform recommended for complex projects.<\/p>\n\n\n\n

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The Caleffi Online site was developed on Adobe Commerce<\/mark><\/a>, with focus scalability and customization.<\/h2>\n\n\n\n
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The technology choice: Adobe Commerce<\/h2>\n\n\n\n

The Caleffi Online<\/strong> site was developed on Adobe Commerce<\/a><\/strong> (Magento), offering a complete, scalable and customizable eCommerce platform for selling high-quality linens. With a focus on Italian-made design and a variety of advanced features, Caleffi has improved the shopping experience for customers in both the retail and hospitality sectors.<\/p>\n\n\n\n

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Discover more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Integrations<\/h2>\n<\/div>\n<\/div>\n\n\n\n
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01.<\/h2>\n\n\n\n

Store Pickup and Amasty Payment Restriction<\/h2>\n\n\n\n

To provide an even more personalized shopping experience, we have integrated a Store Locator <\/strong>system that allows customers to easily locate the nearest store and conveniently choose in-store pickup. In addition, with the Amasty Payment Restriction <\/strong>module, we have streamlined the checkout <\/strong>process, proposing the most suitable payment methods for each
situation, for a smooth shopping experience. <\/p>\n<\/div>\n\n\n\n

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02.<\/h2>\n\n\n\n

Cache optimization and high performance with Fastly<\/h2>\n\n\n\n

For a pleasant and fast browsing experience, we have implemented advanced caching with Fastly<\/strong>, which results in instant page loads, even during busy times. In addition, thanks to automatic image optimization with Fastly Image Optimizer<\/strong>, each visual element is loaded at maximum speed, ensuring a smooth browsing experience on any device. <\/p>\n<\/div>\n\n\n\n

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03.<\/h2>\n\n\n\n

Advanced features in the shopping cart and customization of recommendations<\/h2>\n\n\n\n

We have integrated the Product Recommendations <\/strong>of Adobe <\/a><\/strong>directly within the Page Builder<\/strong>, allowing the creation of category landing pages with automatic product recommendations. The same recommendations are also displayed in the shopping cart, improving
cross-selling and increasing the average order value<\/strong>. <\/p>\n<\/div>\n\n\n\n

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04.<\/h2>\n\n\n\n

Integrations with blog, Trustpilot and loyalty system<\/h2>\n\n\n\n

The site includes an integrated blog, optimized to improve SEO <\/strong>and offer useful and inspirational content <\/strong>for customers. We also implemented the Trustpilot <\/strong>review system, which allows customers to leave feedback and increase trust toward the brand.
To incentivize purchases, a loyalty points system <\/strong>was added, which allows customers to accumulate points with the purchase of certain products, offering discounts and benefits. <\/p>\n<\/div>\n\n\n\n

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05.<\/h2>\n\n\n\n

Product customization and advanced navigation<\/h2>\n\n\n\n

The site offers customers the ability to modify products through customizable options<\/strong>.
In addition, the Zakeke Product Customization <\/strong>module is integrated to enable advanced product customization, providing the ability to view changes applied to their items in real time.<\/p>\n<\/div>\n\n\n\n

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06.<\/h2>\n\n\n\n

SAS catalog and integration with Adobe Sensei for intelligent recommendations<\/h2>\n\n\n\n

By integrating our advanced SAS catalog management<\/strong> system with Adobe Sensei <\/strong>(Adobe’s artificial intelligence that analyzes item data), we have improved the accuracy of recommendations and optimized the shopping experience, increasing customer engagement and conversion rates.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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