{"id":11141,"date":"2025-10-09T11:37:27","date_gmt":"2025-10-09T09:37:27","guid":{"rendered":"https:\/\/www.tidycode.it\/projects\/philip-fountain"},"modified":"2026-05-06T16:55:48","modified_gmt":"2026-05-06T14:55:48","slug":"filippo-fontana","status":"publish","type":"page","link":"https:\/\/www.tidycode.it\/en\/projects\/filippo-fontana","title":{"rendered":"Filippo Fontana"},"content":{"rendered":"\n
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WordPress<\/a><\/p>\n\n\n\n

UI UX<\/a><\/p>\n<\/div>\n\n\n\n

Filippo Fontana<\/h1>\n\n\n\n

Website rebranding and restyle: design, UX, and performance for an evolving coach.<\/p>\n\n\n\n

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New digital energy: restyling between branding and performance<\/mark><\/a>.<\/h2>\n\n\n\n
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Visual identity reinvented<\/h2>\n\n\n\n

The previous logo, consisting of an unbalanced pictogram and lettering, spoke to a narrow, male, bodybuilding-oriented audience. <\/p>\n\n\n\n

To communicate movement and energy, as well as openness and inclusiveness, we created a logotype whose shapes alternate between sharp edges and curvilinear forms, a balance that better represents the variety of both male and female services offered by the client.<\/p>\n\n\n\n

Finally, the neutral-tone palette ensures legibility and continuity, incorporating a fluorescent accent as an energetic, contemporary, living note.<\/p>\n<\/div>\n\n\n\n

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